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1、”挑戰(zhàn)杯“河北農(nóng)業(yè)大學(xué)大學(xué)生創(chuàng)業(yè)計(jì)劃競(jìng)賽U-shop校園電子服務(wù)平臺(tái)創(chuàng)業(yè)計(jì)劃書1”挑戰(zhàn)杯“河北農(nóng)業(yè)大學(xué)大學(xué)生創(chuàng)業(yè)計(jì)劃競(jìng)賽目錄第一部分執(zhí)行總結(jié)1.1公司簡(jiǎn)介.....................................61.2項(xiàng)目背景.....................................61.3業(yè)務(wù)介紹.....................................61.4公司戰(zhàn)略.....................................71.5市場(chǎng)分
2、析.....................................71.6市場(chǎng)營(yíng)銷.....................................81.7技術(shù)支持.....................................81.8管理體系.....................................81.9投資及財(cái)務(wù)...................................9第二部分項(xiàng)目背景2.1產(chǎn)業(yè)背景.......................
3、.............102.1.1電子商務(wù)總體發(fā)展?fàn)顩r...........................102.1.2校園電子商務(wù)發(fā)展現(xiàn)狀...........................102.2U-shop簡(jiǎn)介..................................112.2.1U-shop的創(chuàng)立...................................112.2.2MO2C模式介紹...................................112.2.3
4、U-shop的三大核心理念...........................122.2.4盈利模式........................................12第三部分業(yè)務(wù)介紹3.1業(yè)務(wù)的選擇..................................133.2進(jìn)貨渠道....................................133.3業(yè)務(wù)介紹....................................143.3.1旅游信息服務(wù)..........
5、.........................1457”挑戰(zhàn)杯“河北農(nóng)業(yè)大學(xué)大學(xué)生創(chuàng)業(yè)計(jì)劃競(jìng)賽3.3.2家鄉(xiāng)特產(chǎn)業(yè)務(wù)...................................153.3.3換客易物業(yè)務(wù)...................................173.3.4特色零食飲品...................................183.3.5服飾業(yè)務(wù).......................................193.3.6日化用品業(yè)務(wù)..
6、.................................213.3.7特別定制業(yè)務(wù)...................................21第四部分公司戰(zhàn)略4.1公司概述....................................224.2總體戰(zhàn)略....................................224.2.1公司使命.......................................224.2.2核心理念................
7、.......................224.3發(fā)展戰(zhàn)略....................................234.3.1初期...........................................234.3.2中期...........................................234.3.3長(zhǎng)期...........................................23第五部分市場(chǎng)分析5.1行業(yè)背景...............
8、...........................245.1.1社會(huì)背景.......................................245.1.2市場(chǎng)背景........................................255.2消費(fèi)群體...........................................255.2.1龐大的消費(fèi)群體..............
