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1、”挑戰(zhàn)杯“河北農(nóng)業(yè)大學(xué)大學(xué)生創(chuàng)業(yè)計劃競賽U-shop校園電子服務(wù)平臺創(chuàng)業(yè)計劃書創(chuàng)業(yè)團隊：小角色大夢想隊團成員：楊冬凱白雪楊超馬曉田崔文靜辛迪指導(dǎo)老師：劉冬蕾趙憲軍田杰1”挑戰(zhàn)杯“河北農(nóng)業(yè)大學(xué)大學(xué)生創(chuàng)業(yè)計劃競賽目錄第一部分執(zhí)行總結(jié)1.1公司簡介.....................................61.2項目背景.....................................61.3業(yè)務(wù)介紹.....................................61.4公司戰(zhàn)略..............
2、.......................71.5市場分析.....................................71.6市場營銷.....................................81.7技術(shù)支持.....................................81.8管理體系.....................................81.9投資及財務(wù)...................................9第二部分項目背景2.1產(chǎn)業(yè)背景.......
3、.............................102.1.1電子商務(wù)總體發(fā)展狀況...........................102.1.2校園電子商務(wù)發(fā)展現(xiàn)狀...........................102.2U-shop簡介..................................112.2.1U-shop的創(chuàng)立...................................112.2.2MO2C模式介紹...................................112.2
4、.3U-shop的三大核心理念...........................122.2.4盈利模式........................................12第三部分業(yè)務(wù)介紹3.1業(yè)務(wù)的選擇..................................133.2進貨渠道....................................133.3業(yè)務(wù)介紹....................................143.3.1旅游信息服務(wù)......................
5、.............1453”挑戰(zhàn)杯“河北農(nóng)業(yè)大學(xué)大學(xué)生創(chuàng)業(yè)計劃競賽3.3.2家鄉(xiāng)特產(chǎn)業(yè)務(wù)...................................153.3.3換客易物業(yè)務(wù)...................................173.3.4特色零食飲品...................................183.3.5服飾業(yè)務(wù).......................................193.3.6日化用品業(yè)務(wù)............................
6、.......213.3.7特別定制業(yè)務(wù)...................................21第四部分公司戰(zhàn)略4.1公司概述....................................224.2總體戰(zhàn)略....................................224.2.1公司使命.......................................224.2.2核心理念.......................................224.3發(fā)展戰(zhàn)略........
7、............................234.3.1初期...........................................234.3.2中期...........................................234.3.3長期...........................................23第五部分市場分析5.1行業(yè)背景..........................................245.1.1社會背景................
8、.......................245.1.2市場背景........................................255.2消費群體...........................
