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《cultural differences of advertise language between china and western countries 英語畢業(yè)論文》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、CulturalDifferencesofAdvertiseLanguagebetweenChinaandWesternCountriesAbstract:Nowadays,withthedevelopmentofeconomyandsocialculture,advertisingplaysanimportantroleinpeople’slife.Withoutadvertising,economywillneverdevelopandprosperrapidly.Advertisinglanguageisanimportantpartofadvertisi
2、ng.Ontheonehand,itissubjectedtosocialculture.Ontheotherhand,italsoreflectssocialculture.ThisarticleaimstoanalyzeChineseandwesternculturethroughadvertisinglanguageandshowhowculturalfactorsaffectadvertisingsoastopromotethecross-culturalcommunicationbetweentheChineseandthewesterners.Key
3、words:advertisinglanguage;Chineseandwesternculture;differencesWiththedevelopmentofeconomyandsocialculture,advertisehasbecometoinfluencealltheaspectsofsociety,playinganessentialroleinpeople’slife.Itisnotonlyamarketinginstrument,butalsoakindofculturalproduct.Therefore,advertiselanguage
4、,astheoutputofsocialculture,reflectsandalsorestrainedbysocialculture.Thus,throughadvertisinglanguagewecanfindoutthedifferencesbetweenChineseandwesternculture.I.IntroductionAdvertiseisaninformationspreadingtool,whichplaysanimportantroleinproductpublicity.Itaimsatdeliveringinformationo
5、ftheproductsanditsservice,establishingabetterbrandimageandcooperateimage,andstimulatingtheirdesiretopurchase.Itencouragespeopletobuytheproductsyetwithgreatsatisfactionvisuallyandpsychologically.II.CulturaldifferencesinadvertiselanguageAdvertiselanguageembodiessocialcultureandsocialcu
6、ltureinturninfluencesandrestraintheexpressionofadvertiselanguage.Thevalues,culture,customandaestheticsofanationwillcertainlyexertinfluencesonadvertiselanguage,reflectingtheirculturalcharacteristicsanddifferences.2.1CulturaldifferencesinvalueThetraditionalfamilyethicalspiritofChinaiso
7、ffamilystandard,resultinginthevalueofgroupstandardinChineseculture.InthetraditionalChineseculture,thevalueoffamilyandcountryarefaraboveindividuals’,individualscannotexistindependentlybutrelyongroupvalues.Therefore,manyChineseadvertiselanguageiscollectivismoriented,emphasizingondevelo
8、pingcollecti
