Cultural Differences of Advertise Language between China and Western Countries 英語(yǔ)畢業(yè)論文

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1、CulturalDifferencesofAdvertiseLanguagebetweenChinaandWesternCountriesAbstract:Nowadays,withthedevelopmentofeconomyandsocialculture,advertisingplaysanimportantroleinpeople’slife.Withoutadvertising,economywillneverdevelopandprosperrapidly.Advertisinglanguageisanimportantpartofadvertising.Ont

2、heonehand,itissubjectedtosocialculture.Ontheotherhand,italsoreflectssocialculture.ThisarticleaimstoanalyzeChineseandwesternculturethroughadvertisinglanguageandshowhowculturalfactorsaffectadvertisingsoastopromotethecross-culturalcommunicationbetweentheChineseandthewesterners.Keywords:advert

3、isinglanguage;Chineseandwesternculture;differencesWiththedevelopmentofeconomyandsocialculture,advertisehasbecometoinfluencealltheaspectsofsociety,playinganessentialroleinpeople’slife.Itisnotonlyamarketinginstrument,butalsoakindofculturalproduct.Therefore,advertiselanguage,astheoutputofsoci

4、alculture,reflectsandalsorestrainedbysocialculture.Thus,throughadvertisinglanguagewecanfindoutthedifferencesbetweenChineseandwesternculture.I.IntroductionAdvertiseisaninformationspreadingtool,whichplaysanimportantroleinproductpublicity.Itaimsatdeliveringinformationoftheproductsanditsservic

5、e,establishingabetterbrandimageandcooperateimage,andstimulatingtheirdesiretopurchase.Itencouragespeopletobuytheproductsyetwithgreatsatisfactionvisuallyandpsychologically.II.CulturaldifferencesinadvertiselanguageAdvertiselanguageembodiessocialcultureandsocialcultureinturninfluencesandrestra

6、intheexpressionofadvertiselanguage.Thevalues,culture,customandaestheticsofanationwillcertainlyexertinfluencesonadvertiselanguage,reflectingtheirculturalcharacteristicsanddifferences.2.1CulturaldifferencesinvalueThetraditionalfamilyethicalspiritofChinaisoffamilystandard,resultinginthevalueo

7、fgroupstandardinChineseculture.InthetraditionalChineseculture,thevalueoffamilyandcountryarefaraboveindividuals’,individualscannotexistindependentlybutrelyongroupvalues.Therefore,manyChineseadvertiselanguageiscollectivismoriented,emphasizingondevelopingcollecti