軟件市場調(diào)研與營銷報告

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1、市場調(diào)研數(shù)學與計算機學院實踐調(diào)查報告（2013/2014學年第1學期）課程名稱軟件市場調(diào)研與營銷課程代碼6014939調(diào)研報告題目對WPS辦公軟件的市場調(diào)研調(diào)研日期2013年11月25日至2013年12月3日系(部)軟件工程系指導教師周立章學生學號年級學生姓名專業(yè)成績theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,th

2、equalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,regulatedweldingapassingrateof>99%,andweldbeadappearance;2.4.1.3boilerhydraulic-23-市場調(diào)研目錄第1章調(diào)研工作方案···············································31.2調(diào)研內(nèi)容·····················

3、······························31.3主要調(diào)查對象和范圍·········································31.4調(diào)研方式···················································31.5調(diào)研人員···················································31.6調(diào)研時間················································

4、···3第2章調(diào)研分析···················································4消費者的意見與看法·············································4第3章WPS辦公軟件市場分析········································83.1theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...

5、2.4.1.1theunitworksacceptancerateof100%,thequalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,regulatedweldingapassingrateof>99%,andweldbeadappearance;2.4.1.3boilerhydraulic-23-市場調(diào)研行業(yè)市場分析·······································

6、········83.2市場特征分析···············································103.3消費者分析·················································113.4競爭者分析·················································11第4章營銷策略···················································144.1市場營銷定位····

7、···········································144.2廣告策略···················································154.3產(chǎn)品策略···················································154.4定價策略···················································164.6促銷策略··························

8、·························16theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,thequalityevaluationofatotalscoreof95orabove;