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1、戴爾直銷模式之優(yōu)劣分析TheAdvantageandChallengeofDell’sDirectModel LiDanSinoSteelCorp. ?。篎713.5文獻標識：A：1009-4202（2011）03-139-02 AbstractDellputerCorporationisaleadingdirectputersystemspany,anufacturersinU.S.salesandoverallonlinesales.DellputerCorppioneeredthedirectmodelofsellingPCsdirectlytot
2、heconsumers.Hoanageitssupplychainefficientlyisdiscussedinthispaper. ThefocusofthispaperisthesupplychainmanagementpracticesofDell.Dellhasbeenfolloodelformorethan20years.Overtheyears,Dell’ssupplychainefficienciesanddirectsalesgaveitapetitiveadvantage.HoentofneerDellmodelcannolongersus
3、tainpetitiveadvantage.Atthelastpartofthispaper,severalsuggestionsareputforarketshare. Keyodelpetitiveadvantagechallenge 1.Dell'sDirectModel Alogisticssystemstartsunicatedthroughtheer.Theaimofthelogisticsandsupplychainmanagementistoreduceordercycletime,reducecost,andexpeditethefu
4、lfillmentprocesstothesatisfactionofthecustomer.Thetaskofthelogisticianistoreduceinventoryandaddvaluetotheproductandserviceser--toeliminatetheevilofinventory.Essentially,it’sreplacinginventoryation.Thepanykeepsamassivedatabasethattracksthepurchasingpatternsandbudgetcyclesofitscorporat
5、ecustomers,andpredictsupgradepurchasesbyindividualrepeatconsumers,andesaday,Dellupdatesitsdemandforecastforkeysuppliersonitsextraportal.Supplychainexpertscallthis“demandshaping”andDellhasmasteredthispetitiveersalloizedputerbydirectmodel •looreaccuratedemandforecasts Dellmatch
6、essupplyanddemandbecauseitscustomersorderputerconfigurationsoverthephoneoronline（Inter）.Theseputerconfigurationsarebuiltupfromponentsthatareavailable.Dell’sstrategyistoprovidecustomized,loe.Dellsuccessfullyimplementedthisstrategythroughitsefficientmanufacturingoperations,bettersupply
7、chainmanagementanddirectsalesmodel.Delltakesordersdirectlyfromitscustomers-eitheronphoneoronline.Thus,Dellreducesthecostofintermediariesthater.Dellalsosavestimeonprocessingordersthatotherpaniesnormallyincurintheirsalesanddistributionsystem.Moreover,bydirectlydealinger,Dellgetsacleare
8、rindicationo
