資源描述：
《application of ambiguity in english commercial advertisements》由會員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、ApplicationofAmbiguityinEnglishCommercialAdvertisements 【摘要】歧?x于語言已是屢見不鮮，許多語言學(xué)家從古希臘時(shí)期就開始關(guān)注歧義。本文首要目的是通過對歧義產(chǎn)生的原因及其在商業(yè)廣告中的應(yīng)用的探索進(jìn)而能夠全面了解歧義。將歧義這一現(xiàn)象論述完整是一件不容易的事，本文嘗試著找尋歧義在語言各方面的產(chǎn)生的原因以便我們能夠真正理解其中含義?！ 娟P(guān)鍵詞】歧義商業(yè)廣告關(guān)聯(lián)理論 【Abstract】Ambiguityisoftenseenasacommonphenomenoninlanguage
2、.ManylinguistslaidmoreemphasisonambiguityfromtheancientGreece.ThechiefaimofthispaperistomasteracomprehensiveunderstandingofambiguityinordertoobtainadeepinsightofambiguitybyexploringthecausesofEnglishambiguityandapplicationofambiguityincommercialadvertising.Itmusthavedif
3、ficultiesincoveringallthefieldsofambiguity.ThispaperwillendeavortofindthecausesofambiguityineveryroleoflanguagessoastoreallyunderstandambiguityinEnglish. 【Keywords】Ambiguity；CommercialAdvertisements；RelevanceTheory CHAPTER1Introduction Withtheconstantadvancementofwor
4、ldinformationizationandcommodities’economy，competitionamongenterprisesisgettingmoreintense.Thisthesisaimsatknowinghowdoesthiscomprehensiveart―commercialadvertisementscoveringlinguistics，phonics，literatureandaestheticsimpactonourlifeinanall-roundandfar-reachingway. CHAP
5、TER2Introductionofcommercialadvertisementsandambiguity 2.1Introductionofcommercialadvertisements 2.1.1Thedefinitionofcommercialadvertisements Sofar，somanydefinitionsofadvertisementscanbefoundinrelatedworks.However，thedefinition“Advertisingisthenon-personalcommunicati
6、onofinformationusuallypaidforandusuallypersuasiveinnatureaboutproducts，servicesorideasbyidentifiedsponsorsthroughthevariousmedia”（Liu2002：3）ruledbyAmericanMarketingAssociationhasbeenacceptedbytheinsiders. 2.1.2Thefunctionsofcommercialadvertisements Therearetwomajorfun
7、ctionsexistincommercialadvertisements.Itissocialfunctionandculturefunctionrespectively.Adshavereachedalevelofhighspeed，widerangeandfrequencywhichoccupiedpeople’slifeonceforall.Soadsdohaveinfluenceonthepsychologyofrecipientsandmakechangesontheirwayofthinkingandvalueorien
8、tation. 2.2Introductionofambiguity Ambiguityhasallalongarousedaheatdebate.Sowhatisambiguity？MackayandBeverma
