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1、外國語學院學生畢業(yè)論文??題目TheRhetoricalArtofEnglishCommercialAdvertisementsinLanguage廣告英語語言的修辭藝術專業(yè)班級學生姓名學號指導教師???年月日?Contents?AbstractinEnglish……………………………………………………………………3AbstractinChinese……………………………………………………………………31.Introduction…………………………………………………………………………42.basicknowledgeofadvertisements………………………………………
2、…………42.1classificationofadvertisements……………………………………………………52.2Objectivesofcommercialadvertisements…………………………………………52.2.1Attractattention…………………………………………………………………52.2.2Arouseinterests…………………………………………………………………62.2.3Getaction…………………………………………………………………………62.3GeneralFeaturesofEnglishCommercials…………
3、……………………………72.3.1Briefness……………………………………………………………………………72.3.2Affability…………………………………………………………………………82.3.3Creativity…………………………………………………………………………82.3.4Daintiness……………………………………………………………………………83.GeneralizationofRhetoricArtinCommercialAdvertisement………………………93.1What’sRhetoric?…………………………………………………………
4、…………93.2FactorsInfluenceRhetoricApplication……………………………………………93.3WhyApproachingRhetoricwithCommercialadvertisement……………………104.RhetoricDevicesAppliedinCommercials…………………………………………114.1LexicalRhetoric……………………………………………………………………114.1.1CoinageandAnagrammaticSpelling…………………………………………114.1.2BorrowedWor
5、ds……………………………………………………………124.1.3SpokenEnglish………………………………………………………………134.1.4verbsandAdjectives…………………………………………………………134.2SyntacticalRhetoric……………………………………………………………144.2.1SimpleSentence…………………………………………………………144.2.2Interrogativesentence……………………………………………………144.2.3MinorClause………………………………………………………
6、……154.2.4Disjunctive………………………………………………………………154.3RhetoricModesEmployedinCommercials……………………………………154.3.1Parallel……………………………………………………………………164.3.2Contrast……………………………………………………………………174.3.3Repetition…………………………………………………………………174.3.4Metaphor…………………………………………………………………174.3.5Personification…………………………
7、…………………………………184.3.6Parody……………………………………………………………………185.Conclusion…………………………………………………………………………19Bibliography……………………………………………………………………………20Acknowledgements………………………………………………………………………21?AbstractSomeAdvertisementsneedtobepersuasivethroughrhetor
