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《Chinese-English Translation of Public Signs for Tourism 英語論文》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、Chinese-EnglishTranslationofPublicSignsforTourismLeongKo,TheUniversityofQueenslandABSTRACTBilingualpublicsignsareextensivelyusedinChinese-speakingregionssuchasMainlandChina,TaiwanandHongKong.ThisarticleconcentratesonissuesrelatingtoChinesepublicsignsattouristattractionsand
2、theirtranslationintoEnglish.Basedonexamplescollectedfromthesethreeregions,itfindsthatChinesepublicsignsintouristareasconstituteaspecialgenreandtendtouseadescriptiveand/orfigurativelanguagestyletoconveyasimplemessage,whichcreateschallengesfortranslation.Thedataanalysisindic
3、atesthatthreetranslationstrategiesareemployedintranslatingpublicsigns—i.e.literaltranslation,semi-literalandsemi-adaptivetranslation,andfreeadaptation—andthatliteraltranslationisthemostcommonstrategy.Itisfoundthatallthreestrategieshavelimitationsinconveyingthemessagemeanin
4、gfullyandnaturally.Thearticleconcludesthattheuniquenatureofpublicsignsintouristareassuggestsaneedforfurtherinvestigationofthelanguagestylesusedinsuchsignsinbothlanguagesandthemostappropriatestrategiesfortheirtranslation.KEYWORDSPublicsign,bilingualsign,publicsigntranslatio
5、n,literaltranslation,adaptation.1.IntroductionInChinese-speakingcountriesandregions,bilingualChinese/Englishpublicsignsinareusedextensivelyinpublicplacessuchashotels,restaurants,shoppingcentres,airports,parks,trainstations,publicamenitiesandplacesoftouristinteresttoconveyi
6、nformationtoreadersofthetwolanguages.Publicsignshaveanumberofdistinctivefeatures.Forinstance,theyaremostlyintheformofasinglesheetofboard,paperormetal,withclearlywrittenwordsordrawingsinlargeprintforpeopletoreadorviewfromadistance.Duetotheconstraintofphysicalspace,theexpres
7、sionsusedonpublicsignsareusuallysuccinct,conveyingessentialinformationinjustafewwords,suchas‘Wetpaint’and‘Noentry.’Thetranslationofpublicsignscanthereforebeconsideredaspecialdomainthatrequiresappropriatestrategiestoconveytheinformationfromthesourcelanguagetothetargetlangua
8、geeffectively.Tourismisatypicalfieldinwhichpublicsignsneedtobetranslated.Duetosomespecial
