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1、碩士學(xué)位論文跨文化視角下中美電視公益廣告研究姓名：孫雅楠學(xué)號(hào)：201520144指導(dǎo)教師：黃少榮學(xué)科專業(yè)：英語(yǔ)語(yǔ)言文學(xué)學(xué)位類型：學(xué)術(shù)學(xué)位2018年6月THEANALYSISOFCHINESEANDAMERICANTELEVISIONPUBLICSERVICEADVERTISEMENTS:ACROSS-CULTURALPERSPECTIVEBySunYananAThesisSubmittedtotheGraduateSchoolofXi’anInternationalStudiesUniversityinpartial
2、fulfillmentoftherequirementsforthedegreeofMASTEROFARTSinEnglishLanguageandLiteratureXi’an,China2018iiiiiiivvviACKNOWLEDGEMENTSOnthecompletionofmythesis,Iwouldliketoexpressmydeepestgratitudetothesefollowingpeople:Firstandforemost,Iamgreatlyindebtedtomysupervisor
3、…whogavemeconstantencouragement,valuableinstructions,andpatientguidance.Hiseffectiveadvice,shrewdcommentshavekeptthethesisintherightdirectionandallofwhichhavebeenofinestimableworthtothecompletionofmythesis.Then,IowemythankstoalltheteachersofSchoolofEnglishStudi
4、es,whohashelpedmebroadenmyknowledgeandlaidasolidfoundationduringmyfouryearsofundergraduatestudies.IalsoowemygratitudetotheprofessorsinGraduateSchool,whoselecturesarebeneficialandleadmetodotheresearchindependentlyandprofessionally.Moreover,Iwouldliketoexpressmyh
5、eartfeltthankstomydearfriendsandalltheclassmateswhogavemegeneroussupportinthepastyears.Myroommatesnotonlyprovidedacomfortableandproductiveworkingenvironment,butalsoencouragedmeandsupportedmewhenIfeltfrustratedwiththisdissertation.Lastbutnotleast,I’dliketothankt
6、omybelovedfamiliesfortheirlovingconsiderationsandgreatconfidenceinmeallthroughtheseyears.viiABSTRACTWiththerapiddevelopmentofsociety,avarietyofsocialproblemssprungup.Televisionpublicserviceadvertisementasanimportantcomponentofmassmediasystem,sharessomepressureo
7、fresolvingsocialproblems.Itisanimportantandeffectivewaytoinformthepublictocertainsocialissuesandstimulateactionsatthesametime.Manyscholarsonlycoveronethemeofthepublicserviceadvertisement,whileinthisthesistheauthorchoosesthreethemesofitandexplorestheinnerrelatio
8、nshipbetweenthesethemes.Theauthoremploysacross-culturalperspectivetoexplorethedifferencesbetweenChineseandAmericanpublicserviceadvertisements.Culturaldimensiontheoryandconte
