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1、甘肅省有機蔬菜營銷策劃書甘肅省有機蔬菜營銷策劃書——甘肅眾和蔬菜有限公司17甘肅省有機蔬菜營銷策劃書目錄一、項目簡介.................................................................3二、有機蔬菜目標市場營銷分析..................................................3(一）行業(yè)分析.................................................................31、市場調研..............
2、.....................................................32、SWOT分析...................................................................3（二）目標市場細分.............................................................31、地理細分標準...............................................................32、人口統(tǒng)計細分標
3、準............................................................33、心理因素細分標準...........................................................5（三）市場定位................................................................51、產(chǎn)品定位...................................................................52、品牌
4、定位...................................................................53、價格定位...................................................................54、目標顧客定位...............................................................5（四）目標市場策略.........................................................
5、...5三、競爭戰(zhàn)略的設計............................................................51、新產(chǎn)品開發(fā).................................................................62、渠道開拓...................................................................63、促銷拼爭.......................................................
6、............6四、產(chǎn)品策略.................................................................7五、定價策略..................................................................7六、銷售渠道設計與管理........................................................8（一）甘肅眾和有機蔬菜的產(chǎn)品采用二級渠道模式示意圖............................8(二
7、)具體的銷售策略...........................................................8七、廣告表現(xiàn)策略..............................................................8（一）企業(yè)目標................................................................8（二）產(chǎn)品廣告目標............................................................9（
8、三）廣告主題....................
