資源描述：
《戰(zhàn)略理論：優(yōu)勢、劣勢、機會與威脅.docx》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、優(yōu)勢與劣勢、機會與威脅：SWOT分析Strengthsandweaknessesareofteninternaltoyourorganization優(yōu)勢與劣勢存在于你的組織內(nèi)部.Opportunitiesandthreatsoftenrelatetoexternalfactors機會與威脅存在于組織外部優(yōu)勢與劣勢、機會與威脅Effectivemanagersliveinthepresent–butconcentrateonthefuture—JamesL.Hayes優(yōu)勢StrengthAfirm'sstrengt
2、hsareitsresourcesandcapabilities資源和能力thatcanbeusedasabasisfordevelopingacompetitiveadvantage公司的優(yōu)勢是公司可用于發(fā)展競爭優(yōu)勢的資源和能力.Itisthesetwofactors—resourcesandcapabilitiesthatcontributetoyourstrengths是資源和能力決定你的優(yōu)勢.Examplesofsuchstrengthsinclude:(1)Patents(2)Strongbrandna
3、mes(3)Goodreputationamongcustomers(4)Costadvantagesfromproprietaryknow-how(5)Exclusiveaccesstohighgradenaturalresources(6)Favorableaccesstodistributionnetworks(7)Wecanrespondveryquicklyaswehavenoredtape,noneedforhighermanagementapproval,etc.(8)Wecangivereally
4、goodcustomercare,asthecurrentsmallamountofworkmeanswehaveplentyoftimetodevotetocustomers(9)Ourleadconsultanthasstrongreputationwithinthemarket(10)Wecanchangedirectionquicklyifourapproachisn'tworking(11)Wehavelittleoverhead,socanoffergoodvaluetocustomers.Abili
5、tyisevaluatedon3counts:(1)Versatility:yourabilitytoadapttoaneverchangingenvironment.(1)Growth:yourabilitytomaintainacontinuinggrowth.(2)Markets:yourabilitytopenetrateorcreatenewmarkets.Thestrengthofresourceshasthreedimensions:(1)Availability:yourabilitytoobta
6、intheresourcesneeded.(2)Quality:thequalityandup-to-datenessoftheresourcesemployed.(3)Allocation:yourabilitytodistributeresourcesbotheffectivelyandefficiently.Todeterminestrengths,answerthefollowingquestions:(1)Whatadvantagesdoesyourcompanyhave?(2)Whatdoyoudob
7、etterthananyoneelse?(3)Whatuniqueorlowest-costresourcesdoyouhaveaccessto?(4)Whatdopeopleinyourmarketseeasyourstrengths?(5)Whatfactorsmeanthatyou"getthesale"?Considerthisfromaninternalperspective,andfromthepointofviewofyourcustomersandpeopleinyourmarket.Bereal
8、istic:It'sfartooeasytofallpreyto"notinventedheresyndrome".Inlookingatyourstrengths,thinkabouttheminrelationtoyourcompetitors-forexample,ifallyourcompetitorsprovidehighqualityproducts,then
