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1、SettingUpTinyWorldChildren’stoystoreProjectSubmittedto:ManagerPersonalBusinessDepartmentPingZhouBranchOfficeBank?of?ChinaPreparedby:TableofContents●Introduction………………………………………………………1●Opportunities…………………………………………………….....2●Strengths……………………………………………………………2●Premises…………………………………………………………….
2、2●Facilities………………………………………………………….…2●Service……………………………………………………………....3●Costbreakdown…………………………………………………..3-4●Benefits……………………………………………………………...4●Schedule……………………………………………………………..5●RiskandManagement……………………………………………….5●Conclusion…………………….……………………………………..5●Appendices1.AnalysisoftheBusine
3、ss……………………………………....6-72.CustomerProfiles……………………………………………...83.FocusGroups…………………………………………………..94.SWOTAnalysis……………………………………………….105.SMART…………………………………………………………116.ActionPlan……………………………………………………...127.ActivityChart………………………………………………..13-148.CostsBreakdown……………………………………………15-169.RiskAnaly
4、sisandManagementPlan…………………………...1710.LogicalFrameworkoftheProject………………………..…18-19ProposalforSettingupTinyWorldChildren’sToyStoreProjectIntroductionChineseisacountrywithalargepopulation,andthebirthnumberbaseisthereforelarge.Thenumberofchildrenandbabiesundertheageof14iscloseto3hundredmill
5、ion,whichaccountsforalmost25%ofthepopulationinChina.Accordingtothecitybureauofstatistics,thereare2.5millionchildreninthecityofSanshan,constitutingalargegroupoftoyconsumption.Childrenmakeupalargegroupoftoysconsumption..Morethan80%ofparentsthinkthetoyisanimportantsourceofchildren’shappiness
6、,whichmeanstheyarereadytoinvestintoys.Mostparentsdonotallowtheexpenseonatoytogobeyond100Yuan,thinkingthereisnoneedtobuytooexpensiveonebecausethechildrenwillthrowitafterplayingitforamoment.Theyoftenhavealimitedcapacityofeconomy.Howeverotherparentssaytheymustbuygood-qualitytoysfortheirchild
7、ren,becausethechildrenoftenliketoputitintotheirmouth,andthegoodtoyscanensurethechildren'ssafety.Thetoyshavesignificantpricedifferencesinthemarket.Sowedon’thavetochoosethemostexpensive,butareasonableoneforchildren.WeplantosetupTinyWorldChildren’stoystoreinSanshanDist
