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1、論中小企業(yè)的核心競爭力8內(nèi)容摘要本文通過對企業(yè)核心競爭力和中小企業(yè)現(xiàn)狀的分析，提出了中小企業(yè)和大型企業(yè)一樣，也需要核心競爭力，同時，通過具體的事例，從三個方面闡述了中小企業(yè)應(yīng)如何構(gòu)建自己的核心競爭力：一是以專對分，抓住細(xì)分市場。主要應(yīng)從兩方面著手，一是作大企業(yè)不愿做、不屑做的小產(chǎn)品；另外就是甘心作大企業(yè)的“配角”，為大企業(yè)加工零部件。二是重視企業(yè)的管理，保證產(chǎn)品質(zhì)量。提高企業(yè)的產(chǎn)品質(zhì)量，首先要加強質(zhì)量管理，提高企業(yè)的質(zhì)量管理水平。其次，要注重實行標(biāo)準(zhǔn)化管理，標(biāo)準(zhǔn)化是穩(wěn)定提高產(chǎn)品質(zhì)量的重要保證三是勤練內(nèi)功，建立有凝聚力的企業(yè)文化。優(yōu)秀
2、的企業(yè)文化，對于中小企業(yè)的存在和發(fā)展有著非常重要的作用。主要表現(xiàn)為以下幾個方面：有利于企業(yè)擴大產(chǎn)品知名度，占據(jù)市場份額，有利于樹立良好的企業(yè)形象，有利于提高企業(yè)的經(jīng)營業(yè)績。通過對這三個方面的具體分析，得出中小企業(yè)不僅需要核心競爭力，而且核心競爭力還是中小企業(yè)實現(xiàn)可持續(xù)發(fā)展、保證企業(yè)發(fā)展壯大的必要前提和重要保證。關(guān)鍵詞：中小企業(yè)核心競爭力細(xì)分市場質(zhì)量管理企業(yè)文化8AbstractThetextanalyzesthecorecompetenceofenterprisesandtheactualityofsmallandmedium-si
3、zedenterprises,andputsforwardthepointthatsmallandmedium-sizedenterprisesalsoneedcorecompetenceaslargeenterprises.Atthesametime,thetextillustratessmallandmedium-sizedenterpriseshowtoconstructtheircorecompetencebythefollowingthreeaspects:First,beingexpertinoneorseveralfi
4、elds,graspingsubdivisionmarket.Mainlytakingmeasuresonthefollowingtwoways:doingthethingswhichlargeenterprisesaren’twillingtodoanddisdaintodo;reconcilingtobelargeenterprises’supportingroles,providingthemspareparts.Second,layingstressonenterprisesadministration,guaranteei
5、ngproductsquality.Inordertoimprovetheenterprises’productsquality,inthefirstplace,strengtheningqualitymanagementandimprovingthelevelofenterprises’qualitymanagement.Andthenimplementingstandardmanagementwhichisimportanttoimproveproductsqualitysteadily.Third,constructingco
6、hesionenterpriseculture.Excellententerprisecultureisimportanttothesurvivalanddevelopmentofsmallandmedium-sizedenterprise,suchasexpendingproductsinfluence,takingupmarketshare,buildingupgoodimagine，elevatingoperationperformance..Summaryup,smallandmedium-sizedenterprisesn
7、eedcorecompetence,whichisnecessaryandimportanttothesustainabledevelopmentandgrowthofsmallandmedium-sizedenterprise.KeyWords：SmallandMedium-sizedEnterprises;corecompetence;subdivisionmarket;qualitymanagement;enterpriseculture8目錄一、企業(yè)的核心競爭力概述······························
8、··········································1二、中小企業(yè)核心競爭力的意義····························································
