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1、工商管理碩士學位論文AbstractUnderthespecialadministrativesystem，thesupplychainmanagementoftobaccowhichisasakindofspecialgoodspresentsparticularitiescomparingwithusualgoods．Onthebasisofholdingthemonopolysystem，ChinaTobaccousesforreferenceofforeignenterprises’managementexperience，ismakingagoodeff
2、orttOindustryoptimumstructure，information—basedconstruction，aswellasmarketingconstruction，andisgraduallybecomingscientificindustrymanagementarchitecture．AftertheWTOaccessionofChina，themarketofcommercialdistributionisbecomingbroaderandbroader，andtobaccoindustryisfacingall—waveinternati
3、onalization．Thecompetitionamongenterprisesisnolongerthecompetitionofsingleenterpriseandproducts，butgraduallycomestothecompetitionbetweentheindustrychainandsupplychain．Onlyonthewayofstrategicallyimputingthesupplychainmanagementofphilosophyandmethods，togetherwiththerealizationofglobalop
4、timization，loweringindustrycost，increasinginternationalcorecompetitiveness，andconstructingeffectivethecooperativesystemofindustrialandcommercialenterprises，cantobaccoindustryachieveindustrysustainabledevelopment．ThisauthorofthisarticlefirstlydescribesthedevelopmentalcourseofCPFRpatter
5、n，thenbasesoninternalandexternalpressurethattobaccoindustryisnowfacing，analyzesactualsupplychainofindustrialandcommercialenterprises，plusthecurrentsituationandproblemsofindustrialandcommercialbrandcultivation，discussestheconstructionofcooperativesystemofindustrialandcommercialenterpri
6、sesoftobaccocompanyofHunanprovince，summarizessupportingmeasuresofthecooperativemarketingofindustrialandcommercialenterprisesstrategy,andmakespolicyproposalsofhisown，Theauthorhopesthatthroughtheaccomplishmentofthisarticlewecandeepenunderstandandthinkingofthistask，findabetterwaytocompre
7、hendthemethodsofcooperativesystemofindustrialandcommercialenterprises，andmakegoodproposalsforleaders’decision—making．Meanwhile，theauthoralsoexpectswecanstriveformakinggoodproposalstothecooperativesystemofindustrialandcommercialenterprisesoftobaccoindustry．Ⅲ湖南煙草公司基于CPFR模式的工商協(xié)同營銷體系研究Key
8、Words
