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1、獲得長期的競爭優(yōu)勢,另一方面發(fā)現(xiàn)新的業(yè)務(wù)和利潤增長點,開辟廣闊的藍??臻g。為了確保戰(zhàn)略得以順利實施,本文制定了企業(yè)的近期和遠期計劃,并從細分市場、突出產(chǎn)品特色、整合內(nèi)部資源、提供個性化服務(wù)、強化合作、增加廣告宣傳、保持與供貨商和政府的良好關(guān)系、建立有效的內(nèi)部管理和溝通制度等八個方面給出了具體規(guī)劃,在組織結(jié)構(gòu)、營銷工作模式、人力資源、財務(wù)保障、科技手段、公司文化等六個方面提出了保障措施。關(guān)鍵詞:物流,戰(zhàn)略管理,中小型企業(yè),SWOT分析,五力競爭模型TheStrategyManagementAnaIysiSOf0ingdaoZhuoyuanInternationaILogistiCS
2、Co.,Ltd.AbstractEconomicglobalizationandthefastgrowthofChina’SforeigntradepromotestherapiddevelopmentofChina’Sthird—partylogisticsindustry.endofChina’SWTOtransitionperiod,theglobalfinancialcrisisandincreasingcompetitionhaveatremendousimpactonthesmallandmediumenterprisesinthethird—partylogisti
3、csmarket,andtheyneedScientificstrategictheorytohelpthemdevelop.thesistakesQingdaoZhuoyuanInternationalLogisticsCo.,Ltd.a(chǎn)sanexample.Usingstrategicmanagementtheories,especiallythetheoryofSWOTAnalasis,combiningwiththepracticeexperiencesinthirdpartylogisticsmanagement,Thethesisanalyzestheinternal
4、andexternalenvironmentoftheenterpriseanddrawaconclusionbydevelopingaproperCorporatestrategyfortheenterprise.UsingtheFiveCompetitiveForcestheory,thethesisanalyzestheindustrycompetitionenvironmentandworksouttheBusinesslayerstrategyfortheenterprise.Alsothethesisproposesspecificplansandmeasures.T
5、heinternalandexternalenvironmentthatOingdaoZhuoyuanInternationalLogisticsCo.Ltd.facesistypicalamongsmallandmediumenterprises.Thethsisaimsatprovidingexperiencesforthesmallandmediumenterprisesinthethird-partylogisticsmarket.Andthatrelatestolong-termdevelopmentofChinalogisticsindustry.QingdaoZhu
6、oyuanInternationalLogisticsCo.,Ltd.,likemostsmallandmediumsizedlogisticsenterprises,hasopportunitiessuchasgovernment’Ssupport。increasingtotaldemand,theindustryingrowthstage,thesocialacceptance。theexcellentportenvironment,andSOon.Andtheenterprisesfacesthreatsuchasfinancialcrisis,foreignenterpr
7、ises’entry,thelackofindustrystandardsandindustryself—regulation。andSOon.QingdaoZhuoyuanInternationalLogisticsCo.,Ltd.hasstrengthslikefulloperationalcapacity,abundantfixedassets,creativeability,goodCO—operationnetworkandclientresources,emphasi