資源描述：
《青島卓遠國際物流有限公司戰(zhàn)略管理分析》由會員上傳分享，免費在線閱讀，更多相關(guān)內(nèi)容在學術(shù)論文-天天文庫。
1、獲得長期的競爭優(yōu)勢，另一方面發(fā)現(xiàn)新的業(yè)務(wù)和利潤增長點，開辟廣闊的藍?？臻g。為了確保戰(zhàn)略得以順利實施，本文制定了企業(yè)的近期和遠期計劃，并從細分市場、突出產(chǎn)品特色、整合內(nèi)部資源、提供個性化服務(wù)、強化合作、增加廣告宣傳、保持與供貨商和政府的良好關(guān)系、建立有效的內(nèi)部管理和溝通制度等八個方面給出了具體規(guī)劃，在組織結(jié)構(gòu)、營銷工作模式、人力資源、財務(wù)保障、科技手段、公司文化等六個方面提出了保障措施。關(guān)鍵詞：物流，戰(zhàn)略管理，中小型企業(yè)，SWOT分析，五力競爭模型TheStrategyManagementAnaIysiSOf0ingdaoZhuoyuanInternationaILogistiCS
2、Co．，Ltd．AbstractEconomicglobalizationandthefastgrowthofChina’SforeigntradepromotestherapiddevelopmentofChina’Sthird—partylogisticsindustry．endofChina’SWTOtransitionperiod，theglobalfinancialcrisisandincreasingcompetitionhaveatremendousimpactonthesmallandmediumenterprisesinthethird—partylogisti
3、csmarket，andtheyneedScientificstrategictheorytohelpthemdevelop．thesistakesQingdaoZhuoyuanInternationalLogisticsCo．，Ltd．a(chǎn)sanexample．Usingstrategicmanagementtheories，especiallythetheoryofSWOTAnalasis，combiningwiththepracticeexperiencesinthirdpartylogisticsmanagement，Thethesisanalyzestheinternal
4、andexternalenvironmentoftheenterpriseanddrawaconclusionbydevelopingaproperCorporatestrategyfortheenterprise．UsingtheFiveCompetitiveForcestheory，thethesisanalyzestheindustrycompetitionenvironmentandworksouttheBusinesslayerstrategyfortheenterprise．Alsothethesisproposesspecificplansandmeasures．T
5、heinternalandexternalenvironmentthatOingdaoZhuoyuanInternationalLogisticsCo．Ltd．facesistypicalamongsmallandmediumenterprises．Thethsisaimsatprovidingexperiencesforthesmallandmediumenterprisesinthethird-partylogisticsmarket．Andthatrelatestolong-termdevelopmentofChinalogisticsindustry．QingdaoZhu
6、oyuanInternationalLogisticsCo．，Ltd．，likemostsmallandmediumsizedlogisticsenterprises，hasopportunitiessuchasgovernment’Ssupport。increasingtotaldemand，theindustryingrowthstage，thesocialacceptance。theexcellentportenvironment，andSOon．Andtheenterprisesfacesthreatsuchasfinancialcrisis，foreignenterpr
7、ises’entry，thelackofindustrystandardsandindustryself—regulation。andSOon．QingdaoZhuoyuanInternationalLogisticsCo．，Ltd．hasstrengthslikefulloperationalcapacity，abundantfixedassets，creativeability，goodCO—operationnetworkandclientresources，emphasi
