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1、WhatisStrategy?byMichaelE.PorterHarvardBusinessReviewReprint96608HarvardBusinessReviewNOVEMBER-DECEMBER1996ReprintNumberMICHAELE.PORTERWHATISSTRATEGY?96608STEPHENS.ROACHTHEHOLLOWRINGOFTHEPRODUCTIVITYREVIVAL96609NIRMALYAKUMARTHEPOWEROFTRUSTIN96606MANUFACTURER-RETAILERRELATIONSHIPSJAMESWALDROOPANDTIMO
2、THYBUTLERTHEEXECUTIVEASCOACH96611AMARBHIDETHEQUESTIONSEVERYENTREPRENEURMUSTANSWER96603ROBGOFFEEANDGARETHJONESWHATHOLDSTHEMODERNCOMPANYTOGETHER?96605MICHAELC.BEERSHBRCASESTUDYTHESTRATEGYTHATWOULDN’TTRAVEL96602THOMASTEALTHINKINGABOUT…THEHUMANSIDEOFMANAGEMENT96610ALANR.ANDREASENSOCIALENTERPRISEPROFITSF
3、ORNONPROFITS:FINDACORPORATEPARTNER96601PERSPECTIVESTHEFUTUREOFINTERACTIVEMARKETING96607ADAMM.BRANDENBURGERBOOKSINREVIEWANDBARRYJ.NALEBUFFINSIDEINTEL96604HBRNOVEMBER-DECEMBER1996I.OperationalEffectivenessIsNotStrategyForalmosttwodecades,managershavebeenegy.Thequestforproductivity,quality,andspeedlear
4、ningtoplaybyanewsetofrules.Companieshasspawnedaremarkablenumberofmanagementmustbeflexibletorespondrapidlytocompet-toolsandtechniques:totalqualitymanagement,itiveandmarketchanges.Theymustbenchmarkbenchmarking,time-basedcompetition,outsourc-continuouslytoing,partnering,achievebestprac-reengineering,ti
5、ce.Theymustchangemanage-outsourceaggres-WhatIsStrategy?ment.Althoughsivelytogainef-theresultingop-ficiencies.Anderationalimprove-theymustnur-mentshaveoftentureafewcorecompetenciesinthebyMichaelE.Porterbeendramatic,manycompanieshaveracetostayaheadofrivals.beenfrustratedbytheirinabilitytoPositioning–o
6、ncetheheartofstrategy–isreject-translatethosegainsintosustainableprofitability.edastoostaticfortoday’sdynamicmarketsandAndbitbybit,almostimperceptibly,managementchangingtechnologies.Accordingtothenewdog-toolshavetakentheplaceofstrategy.Asmanag-ma,rivalscanquicklycopyanymarketposition,erspushtoimprov
7、eonallfronts,theymovefartherandcompetitiveadvantageis,atbest,temporary.awayfromviablecompetitivepositions.Butthosebeliefsaredangeroushalf-truths,andtheyareleadingmoreandmorecompaniesdownOperationalEff
