資源描述：
《好利來公司發(fā)展戰(zhàn)略管理分析》由會員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫。
1、西南交通大學(xué)碩士研究生學(xué)位論文第lI頁AbstractSincethereformandopening-uppolicy,Chineseeconomyhasdevelopedrapidlyandbakingindustryhasgrownoutofnothing．Chinesebakingindustryhasexperiencedover20years’development,beginningfromfollowingHongKongbreadstyleinl980s，totheemergenceoflargenumbersofTaiWan—fundedbakingfactorie
2、sin1990s，andthentOtheshowingofactualstrengthofthebakingenterpdscsinChina．Meanwhile，Chinesebakingindustryrapidlydevelopedfromsellingcakes，tOthemulti—linebusinessofbreadandcoffee，fromamorn-and-popstoretonationwidechainstores．Accordingtothestatistics，ourbakingindustryremainsincreasingattherateof10p
3、ercent,andreachedanindustrialscaleat￥71．8billionin2008andwillachieve￥130billionin2013accordingtothepredictionofarelatedorganization．Expertsalsoestimatedthatthemarketwillstillkeepsustainabledevelopmentin30yearsanditsincreaserateinlessdevelopedcitieswillreach30percent．Chinesebakingindustryisindeed
4、flourishing，andthelargemarkethasattractedagoodnumberofbrands．However,althoughtheadvantagesofbrandsandscalesonchainstoreshavebeengained，itisstillconfinedtocertainsmallareas，andtherearefewchainstoresthathaveachievedrealbranding．HolilandFirmisthelargestchainenterpriseinChina,whichhasbeenmanagedform
5、orethan20years．undergoingdifferentstagesofdevelopment,thusforthewholebakingindustryitisofsignificancetostudythedevelopmentstrategies．Facingtheincreasingnumbersofforeignbrandsaswellasthefiercercompetition，HolilandFirmshouldremainthedominantpositionandchooseasuitablestrategicway．Thisthesismadeadet
6、ailedanalysisofthemacro-environmentofthebakingindustryaswellastheinternalenvironmentofHolilandFirmbyapplyingstrategicadministrationsystembasedonmassresearchfindingsonbakingenterpriseshomeandabroad．Fromtheperspectiveofoverallsituationandlong-termviewpoints，itanalyzedhowtoestablish，perform，andregu
7、latethemanagingstrategiesforthebakingindustrywhichisunderfiercecompetitionnow,thusitcanfostergorecompetivenessandreinforcetheleadingposition．Thisthesisincludessixchapters．Chapteronemadeclearthebackgroundinformation，thepurpos
