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1、ClassifiedIndex:UniversityCode:10075U.D.C:NO:20120949ADissertationfortheDegreeofM.ArtsCommercialillustrationdesignintheapplicationofmoderninformationcommunicationCandidate:LiuHaiyueSupervisor:AssociateProf.LiYanbinAcademicDegreeApplied:ProfessionalDegreeSpeciality:Mastero
2、fFineArtsUniversity:HebeiUniversityDateofOralExamination:April,2015摘要摘要商業(yè)插畫是基于現(xiàn)代信息傳播方式,為了滿足商業(yè)目的進(jìn)行的藝術(shù)創(chuàng)作。本文通過對現(xiàn)代商業(yè)插畫設(shè)計(jì)的應(yīng)用進(jìn)行研究與分析。全文分為三個(gè)部分進(jìn)行論述,第一章是現(xiàn)代插畫概述,概括的介紹了商業(yè)插畫的研究背景,研究的必要性和可行性,以及從理論到現(xiàn)實(shí)的意義。第二章主要論述在當(dāng)今的移動互聯(lián)網(wǎng)時(shí)代的影響下,商業(yè)插畫的應(yīng)用表現(xiàn)形式的幾大類別,并針對整個(gè)插畫設(shè)計(jì)進(jìn)行了概念定義,以及研究了線下產(chǎn)品設(shè)計(jì)與應(yīng)用,并整合成個(gè)人品牌。第
3、三章則是商業(yè)插畫在這個(gè)互聯(lián)網(wǎng)時(shí)代的社會化營銷中的傳播與媒介關(guān)系以及推廣策略,揭示出時(shí)代發(fā)展的必然趨勢。通過對插畫整合的應(yīng)用研究,使其展示出強(qiáng)有力的視覺效果,對品牌及產(chǎn)品的魅力和氣質(zhì)大幅度提升,迎合了移動互聯(lián)網(wǎng)時(shí)代的消費(fèi)審美,更有利于品牌發(fā)展以及藝術(shù)文化的提升。關(guān)鍵詞:商業(yè)插畫應(yīng)用媒介信息傳播IAbstractAbstractModerncommercialillustrationisbasedonmoderninformationdisseminationway,thewaysandmeans,tomeetthebusinesspurpo
4、seofartisticcreation.Thisarticlethroughtothemoderncommercialillustrationdesignresearchandanalysisoftheapplication.Fulltextisdividedintothreeparts,thefirstchapterissummaryofmodernillustration,commercialillustrationofgeneralintroducedtheresearchbackground,thenecessityandfea
5、sibilityofresearch,andfromtheorytorealitysignificance.Thesecondchapterismainlydiscussedintoday'seraofmobileInternet,undertheinfluenceofcommercialillustrationoftheapplicationformofseveralmajorcategories,andfortheentireillustrationdesign,conceptdefinition,andstudiedtheoffli
6、neproductdesignandapplication,andintegrationintopersonalbranding.ThethirdchapteristhecommercialillustrationinthisageoftheInternetonthespreadofsocialmarketingandmediarelations,andpromotionstrategy,revealstheinevitabletrendoferadevelopment.Throughtheapplicationofanintegrate
7、dresearch,whichshowsastrongvisualeffect,tothebrandandproductssignificantlyenhancethecharmandtemperament,tocatertotheconsumptionofthemobileInterneteraofaesthetic,morebenefitstotheraiseofbranddevelopmentandartculture.Keywords:ThecommercialillustrationApplicationofmediaInfor
8、mationdisseminationII目錄目錄第1章概述..................................................................