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1、ClassifiedIndex:UniversityCode:10075U.D.C:NO:20120949ADissertationfortheDegreeofM.ArtsCommercialillustrationdesignintheapplicationofmoderninformationcommunicationCandidate：LiuHaiyueSupervisor：AssociateProf.LiYanbinAcademicDegreeApplied：ProfessionalDegreeSpeciality：Mastero
2、fFineArtsUniversity：HebeiUniversityDateofOralExamination：April,2015摘要摘要商業(yè)插畫是基于現(xiàn)代信息傳播方式,為了滿足商業(yè)目的進(jìn)行的藝術(shù)創(chuàng)作。本文通過對現(xiàn)代商業(yè)插畫設(shè)計(jì)的應(yīng)用進(jìn)行研究與分析。全文分為三個(gè)部分進(jìn)行論述，第一章是現(xiàn)代插畫概述，概括的介紹了商業(yè)插畫的研究背景，研究的必要性和可行性，以及從理論到現(xiàn)實(shí)的意義。第二章主要論述在當(dāng)今的移動互聯(lián)網(wǎng)時(shí)代的影響下，商業(yè)插畫的應(yīng)用表現(xiàn)形式的幾大類別，并針對整個(gè)插畫設(shè)計(jì)進(jìn)行了概念定義，以及研究了線下產(chǎn)品設(shè)計(jì)與應(yīng)用，并整合成個(gè)人品牌。第
3、三章則是商業(yè)插畫在這個(gè)互聯(lián)網(wǎng)時(shí)代的社會化營銷中的傳播與媒介關(guān)系以及推廣策略，揭示出時(shí)代發(fā)展的必然趨勢。通過對插畫整合的應(yīng)用研究，使其展示出強(qiáng)有力的視覺效果，對品牌及產(chǎn)品的魅力和氣質(zhì)大幅度提升，迎合了移動互聯(lián)網(wǎng)時(shí)代的消費(fèi)審美，更有利于品牌發(fā)展以及藝術(shù)文化的提升。關(guān)鍵詞：商業(yè)插畫應(yīng)用媒介信息傳播IAbstractAbstractModerncommercialillustrationisbasedonmoderninformationdisseminationway,thewaysandmeans,tomeetthebusinesspurpo
4、seofartisticcreation.Thisarticlethroughtothemoderncommercialillustrationdesignresearchandanalysisoftheapplication.Fulltextisdividedintothreeparts,thefirstchapterissummaryofmodernillustration,commercialillustrationofgeneralintroducedtheresearchbackground,thenecessityandfea
5、sibilityofresearch,andfromtheorytorealitysignificance.Thesecondchapterismainlydiscussedintoday'seraofmobileInternet,undertheinfluenceofcommercialillustrationoftheapplicationformofseveralmajorcategories,andfortheentireillustrationdesign,conceptdefinition,andstudiedtheoffli
6、neproductdesignandapplication,andintegrationintopersonalbranding.ThethirdchapteristhecommercialillustrationinthisageoftheInternetonthespreadofsocialmarketingandmediarelations,andpromotionstrategy,revealstheinevitabletrendoferadevelopment.Throughtheapplicationofanintegrate
7、dresearch,whichshowsastrongvisualeffect,tothebrandandproductssignificantlyenhancethecharmandtemperament,tocatertotheconsumptionofthemobileInterneteraofaesthetic,morebenefitstotheraiseofbranddevelopmentandartculture.Keywords:ThecommercialillustrationApplicationofmediaInfor
8、mationdisseminationII目錄目錄第1章概述..................................................................
