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1、校代知巧財巧義聲黃＾？ＪＩＡＮＯＸＩＵＮＩＶＥＲＳＩＴＹＯＦＦＩＮＡＮＣＥＡＮＤＥＣＯＮＯＭＩＣＳ中圖分類號ＵＤＣ＇ｔ；碩±學位論文ＭＡＳＴＥ民ＤＩＳＳＥＲＴＡＴＩＯＮ論女預(yù)目基于客戶價值導(dǎo)向型的ＧＤＪＫ公司基金業(yè)務(wù)營銷策略研究（中文）論專額目ＴｈｅＲｅｓｅａｒｃｈｏｎｔｈｅｍａｒｋｅｔｉｎｇｓｔｒａｔｅｇｙｏｆｔｈｅＧＤＪＫ’ｃｏｍｐａｎｙｓｆＵｎｄｂｕｓｉ打ｅｓｓＢａｓｅｄｏｎｔｈｅｃｕｓｔｏｍｅｒｖａｌｕｅ李宇欣吳志軍教授：作者導(dǎo)師由這
2、嘗仿高級工商管理碩去拾蓋里仿ＥＭＢＡ教育學院學科專業(yè)研究方向，ｒ＇＇？二〇—六年十二月■獨創(chuàng)性聲明本人聲明所呈交的論文是我個人在導(dǎo)師指導(dǎo)下進行的研究工作及取得的研究成果。盡我所知除了文中特別加從標注和致謝的地方外，Ｉ論文中不包含其他人已經(jīng)發(fā)表或撰寫的研究成果也不包含為獲得江，西財經(jīng)大學或其他教育機構(gòu)的學位或證書巧使用過的材料一同。與我工作的同志對本研究所做的任何貢獻均已在論文中作了明確的說明并表示了謝意。ｉ簽名：屯日期．ｒ＼６關(guān)于論文使用授權(quán)的說明本人完全了解江西財經(jīng)大學有
3、關(guān)保留、使用學位論文的規(guī)定，即：公學校有權(quán)保留送交論文的復(fù)印件，允許論文被查閱和借閱：學?？蓹?quán)布推文的全部或部分內(nèi)容，可從采用影印、縮印或其他復(fù)制手段保存論文保。（密的輪文在解密后遵守此規(guī)定）？簽名：師簽《：禾么＾期：了節(jié)目錄1緒論······························································································11.1研究背景及意義··············································
4、·························11.1.1研究背景········································································11.1.2研究意義········································································11.2研究目的及方法·······································································21.2.1研究
5、目的········································································21.2.2研究方法········································································21.3研究思路及框架·······································································21.3.1研究思路·······························
6、·········································21.3.2研究框架········································································32相關(guān)理論概述··················································································42.1客戶價值理論研究······················································
7、··············42.1.1客戶價值的內(nèi)涵·······························································42.1.2客戶價值的理論研究現(xiàn)狀···················································52.2服務(wù)營銷理論研究····································································72.2.1服務(wù)營銷的概念····························
8、···································72.2.2服務(wù)營銷的特
