畢業(yè)論文-論酒店個性化服務(wù)

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1、輕院輕工職業(yè)學(xué)院專業(yè)畢業(yè)論文題目論酒店個性化服務(wù)學(xué)生姓名專業(yè)班級學(xué)號院（系）經(jīng)濟(jì)管理系指導(dǎo)教師（職稱）（講師）完成時間2012年11月16論酒店個性化服務(wù)論酒店個性化服務(wù)摘要隨著我國酒店業(yè)的發(fā)展，消費者對酒店的要求越來越高，尤其是對個性化服的要求比較突出，現(xiàn)代酒店必須以個性化服務(wù)的理念面對需求時刻變化的消費者，不能只把個性化服務(wù)當(dāng)成一種口號、一種形式，一定要落實到酒店日常運行中，只有這樣，酒店才能在激烈的市場競爭中立于不敗之地。本文系統(tǒng)的闡釋了酒店個性化服務(wù)的內(nèi)涵、重要性及發(fā)展趨勢，并詳細(xì)分析了個性化服務(wù)中出現(xiàn)的問

2、題及應(yīng)對措施。關(guān)鍵詞個性化服務(wù)／意義／問題／措施Ⅰ論酒店個性化服務(wù)Ⅱ論酒店個性化服務(wù)ONTHEPERSONALIZEDHOTELSERVICEABSTRACTWiththedevelopmentofhotelindustryinChina，theconsumeronthehoteloftheincreasinglyhighdemand.especiallyforpersonalizedservicerequirementsaremoreoutstanding，ModernHoteltopersonalizedser

3、viceconceptinthefaceofchangingconsumerdemand，notonlythepersonalizedserviceasaslogan,aform，mustimplementtothehoteldailyoperation，onlyinthisway,thehotelcanbeinintensemarketcompetitionremaininvincible.Thispaperexplainedthepersonalizedhotelserviceconnotation，impor

4、tanceanddevelopmenttrends，anddetailedanalysisofthepersonalizedserviceproblemsandCountermeasures.KEYWORDSPersonalizedservice，significance，problems，measuresⅡ論酒店個性化服務(wù)目錄中文摘要·····················································Ⅰ英文摘要·································

5、····················Ⅱ1酒店個性化服務(wù)的概述·········································11.1酒店個性化服務(wù)的內(nèi)涵····································11.2酒店個性化服務(wù)的重要性·································12酒店個性化服務(wù)的現(xiàn)狀及發(fā)展趨勢·····························12.1酒店個性化服務(wù)進(jìn)程······························

6、··········12.2Ⅱ論酒店個性化服務(wù)個性化服務(wù)是未來酒店發(fā)展的需要··························33酒店個性化服務(wù)中出現(xiàn)的問題··································43.1收集顧客信息等基礎(chǔ)性工作開展不夠······················43.2個性化服務(wù)理念的培訓(xùn)不到位，認(rèn)識有誤差·················43.3一線員工的工作滿意度低，服務(wù)意識不強(qiáng)···················53.4“細(xì)節(jié)服務(wù)”的創(chuàng)造性不明顯細(xì)節(jié)體現(xiàn)著完美

7、················54酒店個性化服務(wù)需要采取的措施·······························54.1加強(qiáng)員工培訓(xùn)··············································54.2掌握市場需求·············································64.3注重細(xì)節(jié)管理·Ⅱ論酒店個性化服務(wù)·············································64.4顧客數(shù)據(jù)庫建立··········

8、··································6結(jié)束語···························································7致謝····························································8參考文獻(xiàn)···············