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1、世界著名酒店管理集團(tuán)經(jīng)營(yíng)理念(匯總)MARRIOTTINTERNATIONAL馬里奧特國(guó)際集團(tuán)Culture文化Today'sMarriottcultureisrootedin70yearsofsuccess.今天的馬里奧特文化起源于馬里奧特70多年的成功經(jīng)驗(yàn)。PeopleFirst以人為本Peoplefirst—thefoundationofMarriott'ssuccessfor75years.Marriott'senduringbeliefisthatourassociatesareourgreatestassets
2、.MarriottCultureistheexperiencewecreateforourcustomerswhichisdemonstratedbythebehaviorofourassociates.Itispeopleservingpeople.以人為本,這是馬里奧特75年成功的基礎(chǔ)。馬里奧特長(zhǎng)期以來(lái)一直堅(jiān)信員工是最大的資產(chǎn)。馬里奧特文化就是馬里奧特的員工以實(shí)際行動(dòng)為顧客所創(chuàng)造的服務(wù)體驗(yàn)。其宗旨在于人服務(wù)于人。CoreValues&Culture價(jià)值觀及文化ThecorevaluesestablishedbytheM
3、arriottfamilyover75yearsagohaveservedourcompanywellandwillcontinuetoguideourgrowthintothefuture.Foremostofthesecorevaluesistheenduringbeliefthatourassociatesareourgreatestassets.價(jià)值觀是在75年前由馬里奧特家族建立起來(lái)的,在公司一直得以良好地貫徹,并將繼續(xù)指導(dǎo)公司將來(lái)的發(fā)展。價(jià)值觀最重要的一點(diǎn)是堅(jiān)持相信員工是最大的資產(chǎn)。CoreValues價(jià)值觀T
4、he"MarriottWay"isbuiltonfundamentalidealsofservicetoassociates,customersandcommunity.TheseidealsserveasthecornerstoneforallMarriottassociatesfulfillingthe"SpirittoServe."“馬里奧特方式”基于服務(wù)于員工、顧客以及社會(huì)的基本理念。這些理念成為馬里奧特員工實(shí)現(xiàn)“服務(wù)精神”的基礎(chǔ)。TheSpirittoServeourassociates服務(wù)于員工的精神?Theu
5、nshakeableconvictionthat"ourpeopleareourmostimportantasset"堅(jiān)定不移的信念是“員工是最重要的資產(chǎn)”?Anenvironmentthatsupportsassociategrowthandpersonaldevelopment為員工提供個(gè)人成長(zhǎng)發(fā)展的環(huán)境?Areputationforemployingcaring,dependableassociateswhoareethicalandtrustworthy擁有聘用有愛(ài)心、道德品質(zhì)優(yōu)良、誠(chéng)實(shí)可靠員工的好聲譽(yù)?Ahome
6、-likeatmosphereandfriendlyworkplacerelationships家一般的氣氛及友好的工作關(guān)系?Aperformancerewardsystemthatrecognizestheimportantcontributionsofbothhourlyandmanagementassociate實(shí)施激勵(lì)機(jī)制獎(jiǎng)勵(lì)鐘點(diǎn)工及管理層員工所作出的貢獻(xiàn)?PrideintheMarriottname,accomplishmentsandrecordofsuccess以馬里奧特的名字和業(yè)績(jī)?yōu)闃s?Afocusongr
7、owth?managedandfranchisedproperties,ownersandinvestors著重于對(duì)連鎖企業(yè)、店主以及投資者的發(fā)展和管理TheSpirittoServeourcustomers服務(wù)于顧客的精神?Evidentintheadage,"thecustomerisalwaysright"箴言“顧客永遠(yuǎn)是對(duì)的”顯而易見(jiàn)?Ahands-onmanagementstyle,i.e.,"managementbywalkingaround"操作性很強(qiáng)的管理方式,即:“四處走動(dòng)的管理方式”??Attentio
8、ntodetail對(duì)顧客無(wú)微不至的關(guān)心??Opennesstoinnovationandcreativityinservingcustomers不斷改革、創(chuàng)新的服務(wù)意識(shí)?PrideintheknowledgethatourcustomerscancountonMarriott'suniqueblendo