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1、世界著名酒店管理集團(tuán)經(jīng)營(yíng)理念（下）集團(tuán)經(jīng)營(yíng)理念Technology技術(shù)?E-Commerce貿(mào)易?Ourwebsitesareamongthemostvisitedhotelsitesontheweb,withmorethan2millionvisitsmonthly.Inadditiontobeingthefirsthotelcompanytoallowreal-timereservationbookingsonline,ourexpertE-commerceteamiscontinuallybuildingandmanagingalliances
2、withpopulartravelsitessuchasPriceline.com,travelocity.com,andlastminute.com.?我們的網(wǎng)站中包括很多酒店的情況。每個(gè)月有200萬(wàn)人訪問(wèn)我們的網(wǎng)站。另外作為一流的公司我們?cè)试S并給予網(wǎng)上預(yù)定服務(wù)。我們的專(zhuān)業(yè)隊(duì)伍還在繼續(xù)和一些深受大眾喜歡的旅游景點(diǎn)建立聯(lián)盟。Reservations預(yù)定?ourtechnologyinreservationswasnotonlythefirstintheindustry,butitalsothemostgloballyadvanced.Thepower
3、ofouradvancedHOLIDEX??reservationsystemwiththeaddedefficienciesofourHolidayInnReservationOptimizer(HIROSM)isgearedtohandlethisever-changingindustrybothcompetitivelyandprofitably.雖然我們不是第一家擁有預(yù)定服務(wù)的企業(yè)，但是我們的預(yù)定服務(wù)系統(tǒng)是全球化最先進(jìn)的。我們功能完善的HOLIDEX預(yù)定系統(tǒng)和假日酒店高效率的預(yù)定服務(wù)系統(tǒng)使我們能夠應(yīng)付各種競(jìng)爭(zhēng)和變化。Guesttracking
4、ourhotelsbenefitsfromourGuestSatisfactionTrackingSystem,thelargestsuchsysteminthelodgingindustry.Thisadvanceddatabasewillmeasureandtrackkeyproductandserviceattributesdirectlyrelatedtoguestsatisfactionandguestretentionatyourhotel.客戶(hù)方針我們酒店的效益來(lái)自我們客人的滿意體制，這也是作為一個(gè)旅館行業(yè)中最大的、最重要的體系。先進(jìn)的
5、數(shù)據(jù)、資料將會(huì)衡量出產(chǎn)品和服務(wù)的質(zhì)量。同時(shí)也直接關(guān)系到客人對(duì)酒店的滿意程度和是否會(huì)再次光臨你的酒店。Quality&Training質(zhì)量和培訓(xùn)SixContinentsHotels,Inc.requiresastrictadherencetostandardsthatencompassesservice,productquality,design,constructionandoperation-acrossALLbrands.HOW?Onewaytoachievesuchhighstandardsreliesontheunderlyingsuppo
6、rtofourtrainingstaff.Weprovidetrainingforhotelstaff,includingthemanagementtoolsnecessarytoprovideyourstaffwithadditionalknowledgeoftheskillsnecessarytogeneratecontinuousimprovementinrevenuemanagement,servicedelivery,andoperatingskills.Sixcontinents集團(tuán)在所有酒店的品牌服務(wù)、產(chǎn)品質(zhì)量、設(shè)計(jì)、構(gòu)造以及經(jīng)營(yíng)方面都
7、要求一個(gè)嚴(yán)格的標(biāo)準(zhǔn)。怎樣去作到呢？完全依靠我們基層受過(guò)培訓(xùn)并具有高標(biāo)準(zhǔn)的全體工作人員。我們對(duì)員工的培訓(xùn)包括：發(fā)展必須的管理經(jīng)營(yíng)方法，提高服務(wù)水平和及時(shí)對(duì)員工進(jìn)行一些額外知識(shí)的培訓(xùn)。Marketing市場(chǎng)學(xué)SixContinentsHotels,Inc.designsawidearrayofmarketingcampaignstargetedlocally,regionally,andgloballytopromotebusinessintoeachofitsbrands.Eachbrandhasadedicatedmarketingteamthatf
8、ocusesonenhancingconsumerawarenessandperformancewhiled
