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1、TheresearchregisterforthisjournalisavailableatThecurrentissueandfulltextarchiveofthisjournalisavailableathttp://www.emeraldinsight.com/researchregistershttp://www.emeraldinsight.com/0960-0035.htmThetheoryofconstraints'Constraints'thinkingprocessthinkingprocessapproachtoapproachdevelopingst
2、rategiesinsupplychains809ReceivedMay2001Shams-urRahmanRevisedMay2002InstituteofTransportStudies,SchoolofBusiness,AcceptedOctober2002TheUniversityofSydney,Sydney,AustraliaKeywordsLogistics,Supply-chainmanagement,Systems,ThinkingstylesAbstractManyattemptshavebeenmadetostudyfactorsinfluencing
3、theperformanceofsupplychains.Thesestudiesaregenerallyquantitativeandinvolverigorousstatisticalanalyses.Thispaperdescribesanapplicationofasystemsapproachknownasthethinkingprocessofthetheoryofconstraintsnotonlytoidentifycriticalsuccessfactorsinsupplychainmanagement,butalsotounderstandcausalr
4、elationshipsbetweenthesefactors.Thestudywasconductedinagroup-basedmodelbuildingenvironmentwithagroupofstudentswhospecialisedeitherinlogisticsmanagementore-commerce.Theresultssuggestthatunderstandingthedynamicnatureofsupplychainsthroughcauseandeffectrelationshipsiscriticaltotheformulationof
5、supplychaingrowthstrategies.IntroductionOverthelastfourdecadesimplementationofoperationsmanagementprinciplesandstrategies,suchasmaterialsrequirementsplanning5MRPIandMRPII)5Orlicky,1975),just-in-time5JIT)5Monden,1981),totalqualitymanagement5TQM)5Deming,1986;Juran,1992),leanmanufacturing5Wom
6、ackandJones,1996),andtheoryofconstraints5TOC)5Goldratt,1988),havehelpedcompaniestoreducemanufacturingcostsasmuchaspracticallypossible.AstheCEOofHongKong-basedcompanyLi&Funghighlighted:...youcantrytosqueezethecostofproductiondown10centsor20centsperproduct,buttodayyouhavetobeageniustodothatb
7、ecauseeverybodyhasbeenworkingonthatforyearsandthere'snotalotoffatleft.It'sbettertolookatthecostthatisspreadthroughoutthedistributionchannels5Magretta,1998,p.108).Itisonlyrecentlythatmanagementofbusinessenterpriseshaverealisedthateffectivesupplychainmanagementi
