資源描述：
《《創(chuàng)意廣告》PPT課件》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、InitiativeAdvertisement創(chuàng)意廣告Diana121313040011Origin“Advertise”comesfromLatin,whichmeans“shouthereandthere”.ItissaidthattheRomanbusinessmenhiredsomeonetoshoutinthestreet,whichcouldattractpeopletotheirshops.ThefirstadvertisingboardappearedinBroadway,NewYork.WhatisInitiativeads？Initiativea
2、dsisaformofads，whichisfullofcreativity.Creativeadsareinitiatedtocreatesomeideasthatareusuallybeneficialtothesociety,canhelpthebusinessgrow,oraregoodfortheproductsell.Newspaper,PamphletCommodityStreet,BusInternet,TVWherecanWeSeeInitiativeAdvertisement？CreativeadsTypePublic–WelfareAdvert
3、isementProductAdvertisementBrandadvertisingConceptadvertising笛子出品，敬請期待…TheTypeofCreativeAdvertisingStoryIntheformof…ExaggerationAssociationSurpriseIronyFunnyCharacteristicOriginalityArtistryInterestingPermeabilityLOGOAdvertisingCommentaryIonlyhaveeyesforyou.—PurewaterNobusinesstoosmall
4、,noproblemstoobig.—IBMHiringfemalesecretary:lookslikesubdebutante（n.妙齡少女）,thinkinglikeagrown（adj.成年的）man,handlesmatterslikematurelady,workslikeadonkey（n.驢子）!“AdvertisingCommentaryAdvertisingCommentaryAdvertisingCommentaryAtrafficsafetyadvertising-"pleaseremember,godisnotperfect,itprepa
5、redsparepartstoacar,buthumanhaveno.“Abeautysalonadvertising-"pleasedon'tchatupwithjustoutofthewoman,maybesheisyourgrandmother.“Letusenjoysomecreativeads!InitiativeadsLOGONestleCoffeeCatfoodadvertisingCat foodadvertisingSavethe WildAnimalsBinboavodkaPesticideFordVolkswagenFederalExpress
6、PostalServiceIfyoureallywanttotouchsomeone,sendthemaletter.TheendThankyou!
