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1、Mediadiscoursespb12/8/054:59pmPage1MathesonISSUESINCULTURALANDMEDIASTUDIESSERIESEDITOR:STUARTALLANMediaDiscoursesDonaldMathesonAnalysingMediaTextsSomeofthemostimportantquestionsregardingtherelationshipbetweenmediaandcultureareaboutcommunication.Howarethemeaningswhic
2、hmakeupaculturesharedinsociety?Howispowerperformedinthemedia?Whatidentitiesandrelationshipstakeshapethere?MediaDiscoursesintroducesreaderstodiscourseanalysistoshowhowmediacommunicationworks.Writteninalivelystyleanddrawingonexamplesfromcontemporarymedia,itdiscusseswh
3、atpreciselygetsrepresentedinmediatexts,whogetstodothetalking,whatknowledgepeopleneedtoshareinordertounderstandthemediaandhowpowerrelationsarereinforcedorchallenged.Eachchapterdiscussesaparticularmediagenre,includingnews,advertising,realitytelevisionandweblogs.Atthes
4、ametime,eachchapteralsointroducesarangeMediaDiscoursesofapproachestomediadiscourse,fromanalysisoflinguisticdetailstotherulesofconversationandthediscursiveconstructionofselfhood.Aglossaryexplainskeytermsandsuggestionsforfurtherreadingaregivenattheendofeachchapter.Med
5、iaThisisakeytextformediastudies,masscommunication,communicationstudies,linguisticsandjournalismstudiesstudents.DonaldMathesonlecturesinmasscommunicationattheDiscoursesUniversityofCanterbury,NewZealand.Previouslyheworkedasanewsreporter,andtaughtbothcriticalandpractic
6、alcoursesonjournalismatCardiffandStrathclydeUniversitiesintheUK.AnalysingMediaTextsCoverillustration:CharlotteCombeCoverdesign:delnorte(Leeds)
ISSUESINCULTURALANDMEDIASTUDIESMEDIADISCOURSESISSUESinCULTURALandMEDIASTUDIESSerieseditor:StuartA
7、llanPublishedtitlesNewsCulture,2ndednCulturalCitizenshipStuartAllanNickStevensonModernityandPostmodernCultureCultureonDisplayJimMcGuiganBellaDicksSport,CultureandtheMedia,2ndednCriticalReadings:MediaandGenderDavidRoweEditedbyCynthiaCarterandLindaTelevision,Globaliza
8、tionandCulturalSteinerIdentitiesChrisBarkerCriticalReadings:MediaandAudiencesEditedbyVirginiaNightingaleandEthnicMinoritiesandtheMediaKare
