《廣州奧美財務培訓》ppt課件

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1、廣州奧美財務培訓O&MGuangzhouFinanceTrainingFinanceTrainingObjectivesofthetraining:-K–KnowledgeHowdowemakemoney/losemoneyWhatisthecost/profitstandardIndustryO&MWhatcanyoudotohelpimproveourprofitabilityS–SkillHowdoyouknowyourclient’sprofitability-capacityplan,analysisofcontributionmarginA–A

2、ttitudeWearebusinessman/businesswomanEveryonehasaroleinhelpingthecompanyprofitableFinancedisciplineispartofourprofessionFinanceTrainingTheBusinessMakeMoneyforTodayOurbusinessbyitsnatureisShort-term我們生意的特質是相當短期的I’mnottalkingaboutbrandbuilding...…ratherhowbusinessdecisionsneedtobema

3、de這里指的不是品牌的建立，而是指在我們的營運中各種管理決策如何形成。Clientscomeandgo,reduce/cutbudgetswithlittletononotice客戶來來去去，刪減預算的動作突如其來。Billingcutsinthe4thqtrmeanweareeffectivelyworkingforfree在第四季刪減預算意味著我們的工作是免費的Wedonotmanufactureaproduct,ourcapitalisourpeople我們并不制造產(chǎn)品，我們的資產(chǎn)就是人Employeescomeandgo(highturn-over

4、)員工也是來來去去的MakeMoneyforTodayMakeMoneyforTodayConstantlychangingbusinesslandscapedoesnotallowustoacceptunder-performingoperations面對著如此大的變化，不獲利的營運是無法被接受Servicebusinessesareexpectedtoshowconsistentearningsgrowth.服務性的公司必須要有持續(xù)獲利的成長創(chuàng)業(yè)的精神TheEntrepreneurialApproachEntrepreneurialApproachIf

5、itwasyourbusiness,youwouldnot:如果這是你的公司，你一定不會∶besatisfiedjustgettingby...youwanttomakemoney!因損益平衡而滿意，Paypeopletositandwaitfornewrevenues讓你的員工坐著等新生意上門negotiatecontractsthatwereunprofitable接受無法獲利的合約investintrainingemployeeswholeaveforbetteropportunities投資於訓練員工，他們卻離開去尋找更好的機會。makelong-

6、termbindingfinancialcommitmentsthatarenotsupportedbyincome…做一些長期財務的承諾，而卻是沒有收入的支持。provideservicestotheclientwhichtheclientwouldnotpayfor免費提供服務給客戶。EntrepreneurialApproachIfitwasyourbusiness,youwould:如果這是你的公司，你一定會∶onlybuytechnologythatmakesyoubetterandreturnsyourinvestment只有能讓你更好，及能有

7、所回收時，才投資於科技makeyourselfsoimportanttotheclient,thattheybelievetheycan’tsucceedwithoutyou讓客戶相信他們不能沒有你researchclientscredit,&collectyourmoney調(diào)查客戶的信用，及時收回應收帳款。youwouldnotbetheirbank!你不會成為他們的銀行EntrepreneurialApproachRunningTheBusinessTheBasicsforRunningthisBusinessKeepOverheadLow!降低營運成

8、本Negotiateflexibility爭取彈性Leverage