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1、本科畢業(yè)論文外文文獻及譯文文獻、資料題目：Analysisof?WeChat?onInternet文獻、資料來源：September20-21,2012,Nanchang,China文獻、資料發(fā)表（出版）日期：2012院（部）：商學院專業(yè)：市場營銷班級：營銷112姓名：張春婷學號：2011091468指導教師：孫博翻譯日期：2015.06.14山東建筑大學畢業(yè)論文外文文獻及譯文外文文獻： Analysisof?WeChat?onInternetITIShardtomakemoneypeddlingsocialmediaan
2、ywhere.Duringtheirfirstfewyearsinbusiness,FacebookandTwitterlostpotsofmoney.YetsomehowTencent,aninnovativeChinesefirmthatIreleasedtheWeChatappin2011,seemstohavecrackedthecode.AliciaYapofBarclays,aninvestmentbank,forecaststhatWeChatwillearnsome6.8billionyuan($1.1bi
3、llion)thisyearand9.6billionyuannextyear.Thereasonsforoptimismincludecleverintegrationoftheappwithothermoney-makingservicesandspectaculargrowthinusersathomeand,unusuallyforaChineseapp.WeChatmarketingistheenterpriseinnovationofmarketingmode,flexiblemarketingformsand
4、hugeusergroup,asanewcommunicationplatform,willWeChatoutbreakofunlimitedpotential,allwalksoflifecanbethroughWeChatmarketingpromoteenterprise'sbrandvalueandprofitability.WiththecontinuousdevelopmentofWeChat,itsfunctionismoreandmorepowerful,WeChatmarketingwayofusewil
5、lbemorerich.Ageinprogress,inthedevelopmentofscienceandtechnology,onlyknowtheenterpriseofkeepingpacewithTheTimes,inthenextWeChatmarketingtoearnaplaceinthewar.WeChatisamobileinstanttextandvoicemessagingcommunicationserviceandhasbecomeanimportantsocialmediaplatformin
6、China.Theobjectivesofthisarticlearetoexaminetheeffectsofpsychologicalmotivations(entertainment,sociality,andinformation)andtrustonWeChatusers’attitudesandtoassesstheinfluenceofusers’attitudesandtheirtrustonpositiveword-of-mouth.Thisstudyrepresentsoneofthefewthatem
7、piricallyinvestigatesWeChatusers’motives,attitudes,trust,andtheirassociatedbehavior.TheresearchmodelwastestedusingdatarandomlycollectedfromthedatabaseofSojump.Thenumbersofvalidobservationswere264.Structureequationmodelingwasemployedtoverifyandvalidatetheresearchmo
8、del.Theoutcomesconfirmthepatheffectsshowingthat...entertainment,sociality,information,andtrustpositivelyinfluenceWeChatusers’attitudesandusers’trustandt
