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1、第~部分項目總論ProjectsRemarks1.項口概況ProjectProfileMY-STYLE利用有利的產(chǎn)品資源，通過開發(fā)職業(yè)女裝-晚禮服-休閑裝產(chǎn)品系列，運用全方位的市場營銷及品牌策略，結(jié)合嶄新的設(shè)計理念。為職業(yè)女性打造個人穿衣哲學(xué)。Takeadvantageoffavorableproductresources,throughthedevelopmentofprofessionalladies-eveningdress-casualwearproductseries,usingafullrangeofmarketingandbrandstrategy,c
2、ombinedwithnewdesignconceptforprofessionalwomentoformpersonalclothesstyle.1.1項目名稱ThenameofProjectMY-STYLE1.2項目位置(大至范圍)TheLocationofProduct(roughly)長沙市芙蓉區(qū)FurongDistrict,Changsha1.3項1=1性質(zhì)及主要特點Thequalityandmainfeatureofproject性質(zhì)：國外投資商業(yè)項目Quality:Commercialprojectofforeigninvestment特點：公司主要經(jīng)
3、營高、屮檔女性職業(yè)裝、休閑裝、晚禮服等系列產(chǎn)品。我門店以“客戶的專業(yè)形象顧問”為宗旨，根據(jù)客八的CIS(金業(yè)形象識別系統(tǒng))，結(jié)合客八的行業(yè)特點、經(jīng)營理念、文化底蘊以及年齡結(jié)構(gòu)等，進(jìn)行整體的款式、色彩及配飾的搭配設(shè)計，更好更準(zhǔn)確的體現(xiàn)客八想要體現(xiàn)的梢神血貌，為客八提供最佳的產(chǎn)品品質(zhì)和服務(wù)保證。Mainfeature:Thecompanymainlyengagesinhighandmid-rangewomen'sbusinesssuit,casualwear,eveninggownandotherproductsseries.Ourstoreviewsthe"custo
4、mer'sprofessionalimageconsultants"asthepurpose,accordingtoclient'sCIS(CorporateIdentitySystem),combinedwithcustomer'sprofessionalfeature,managementconcept,culturalbackgroundandagestructure,toconductanoverallstyle,colorandaccessoriesdesign,tobebetterandmoreaccuratelyreflectthecustomers'
5、mentaloutlook,andtoguaranteetoprovidecustomerswiththebestproductqualityandservice.公司致力于銷售專業(yè)站牌職業(yè)女裝，倡導(dǎo)女性時尚詢沿文化，塑造新一代職業(yè)女性牛活方式和生活態(tài)度。Companyiscommittedtosellingbrandofprofessionalwomen'sclothes,proposingfemale'sfashionculture,andshapinganewgenerationofprofessionalfemale'slifestyleandattitud
6、etowardslife.1.可行性研究結(jié)論FeasibilityStudyConclusions2.1市場分析預(yù)測MarketanalysisandPrediction(1)市場需求最簡要分析.Abriefanalysisofthemarketdemand中國市場上針對精英女性的服裝品牌不少，但能同時滿足職業(yè)與時尚需求的品牌少Z又少。因此，職業(yè)女性服裝市場存在著很人的發(fā)展空間，尤其是屮高檔女性職業(yè)裝市場形勢好，需求量大。Therearcmanyelitewomen'sclothingbrandsinChinesemarket,buttheydonotbeablet
7、omeettheneedsofprofessionandfashionatthesametime.Therefore,intheprofessionalwomenclothingmarket,thereisaconsiderabledevelopmentofspace,especiallyinthemid-rangeandhighwomensbusinesssuitmarket?2.2項目地理位置分析TheAnalysisofProjectLocation城市中心區(qū)CityCenterDistrict長沙市芙蓉區(qū)是一個商業(yè)中心、鬧市區(qū)，商業(yè)活動頻繁，經(jīng)營氣氛較好
