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1、AbstractTheservosystemisthecorecomporientofthemotioncontrolsystemautomationindustry,amulti-disciplinaryhigh-techindustry.Theservosystemproductsarewithhightechnicalcontent,andstronglyprofessional,andwidelyused,whichtechnologicalprogressistheimportantroleinpromotingtheimprovementan
2、ddevelopmentofChina'sequipmentmanufacturingindustryaswellastheindustriallevel.Currently,ACservocontroltechnologyisthedirectionofthegreateffortstodevelopnewtechnologiesinthefieldofservosystem,andalsoinmanyindustrieshasbeenwidelyused,oneofthemosttypicalapplicationisinCNCmachinetool
3、s,large-scaleprintingequipment,metalformingmachines,industrialrobots,automationandtextileindustries.AlthoughthearticleisamarketingstrategyonitsownservosystemaccordingtotheWXcompan/sactualsituation,butthroughthisanalysisandresearchondomesticservosystembusinessdevelopmentandmarketi
4、ngstrategyformulationalsohasacertainreferencevalue?Thepurposeofthisstudyisbasedontheactualwork,todotheanalysisandformulationoftheoverallmarketingstrategyfortheWXcompanyservosystemproducts.Thefulltextofthebasicideaisstartedfromthemacroenvironmentathomeandabroadtothecompan/sinterna
5、lmicro-environmeritanalysis,usingthePEST,fiveforcesmodel,SWOT,4Psandotherclassicmarketingtools,WXcompany'sstrengthsandweaknesses,opportunitiesandthreats,capacityandthelackofunfolding.Servosystemindustrydevelopmentandtrendsintheoverallanalysisoftheexternalenvironmentoftheservosyst
6、emindustryinquiryfound.Thencarefullyandin-depthanalysisoftheWXcompany'sinternalenvironment,sothatwemoreclearlyunderstandtheproblems,butalsoclearlyknowthattheyhavetheabilityandadvantages?ThroughfurtheranalysisoftheWXcompanycompetitivestrategyandaclearchoiceofthetargetmarket,thespe
7、cificdetailfromfouraspectsofproductmarketingstrategy,pricemarketingstrategiesdescribedtheformulationofmarketingstrategyoftheWXcompanyservosystem.KeyWords:ServosystemMarketingstrategyEnvironmentanalysis目錄摘要IAbstractII1緒論1.1研究目的與意義(1)1.2研究內容與方法⑷2相尖理論與分析工具2.1PEST分析(6)2.2波特五力模型(7)2.3
8、SWOT分析(8)2.44Ps營銷組合(8)3WX公司外部環(huán)境分析3.1宏觀環(huán)境
