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1、玩“轉(zhuǎn)”科技率性而為－全新雪鐵龍C4AIRCROSS全國巡展經(jīng)銷商指導(dǎo)手冊KNSHV1asofJune19,2012目錄項(xiàng)目概況設(shè)計(jì)方案展示場地試駕流程試駕路線媒體配合推廣需經(jīng)銷商配合事宜項(xiàng)目接口人各類附表項(xiàng)目概況JUNE六月JULY25MON26TUE27WED28THU29FRI30SAT1SUNDisplayBooth商場展示CitroenC4AircrossSHANGHAI上海MediaTD媒體試駕CustomerTD客戶試駕JULY七月2MON3TUE4WED5THU6FRI7SAT8SUNDisplayBooth商場展示CitroenC4Airc
2、rossBEIJING北京MediaTD媒體試駕JULY七月9MON10TUE11WED12THU13FRI14SAT15SUNDisplayBooth商場展示CitroenC4AircrossGUANGZHOU廣州CustomerTD客戶MediaTD媒體試駕試駕JULY七月16MON17TUE18WED19THU20FRI21SAT22SUNDisplayBooth商場展示CitroenC4AircrossCHENGDU成都MediaTD媒體試駕Customer客戶試駕
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4、SERVICEéMETTEUR
5、3項(xiàng)目概況-車輛安排#UsageType/Colo
6、rResourceCarPlate1TestDrive試駕C4AircrossPR京－2TestDrive試駕C4AircrossPR京－3TestDrive試駕C4AircrossPR京－4TestDrive試駕C4AircrossPR滬－5Backup(TDDisplay)備用車（出發(fā)點(diǎn)展示）C4AircrossPR滬－6Workingcar工作車TBDPRTBD7Displaybooth商場展臺C4AircrosslocalDealerlocal8Displaybooth商場展臺C4PicassolocalDealerlocalPSA提供6輛：4輛試駕
7、，1輛店內(nèi)展示，1輛工作車（勘察試駕路線等）當(dāng)?shù)亟?jīng)銷商提供商場展示車2輛（包括車型牌、車衣），并安排車輛前往展場及上展臺目前車輛牌照待定＊如試駕車輛在活動前2天無法達(dá)到當(dāng)?shù)兀枰?dāng)?shù)亟?jīng)銷商提供1輛工作車試跑試駕路線設(shè)計(jì)方案-商場展示（室內(nèi)）設(shè)計(jì)方案-商場展示（室內(nèi)）RedBar(curveshape)-WoodenstructurewithbakedfinishVisitorscanwalkthroughthebootheasily,fromonesidetootherside設(shè)計(jì)方案-商場展示（戶外）Fullangleavailabletowatchthe
8、car,thereisnothingtoblockthesight.Tent(rented)-15mX10m設(shè)計(jì)方案-商場展示（戶外）Fullangleavailabletowatchthecar,thereisnothingtoblockthesight.設(shè)計(jì)方案-商場展示設(shè)計(jì)方案-商場展示（多媒體）PlasmatoplayTVCInteractivetouchscreeniPadintroductionboard設(shè)計(jì)方案-商場展示（互動游戲）Interactivetouchscreenfor4CAircrossAttendeeplaycontentbyt
9、hemselves,theinteractiveprogramwillenhanceproductexperience.Attendeeturnstheknobtoswitch3differentstylevideos.Thisinteractiveprogramemphasesthe“4WDondemand”,toswitch2/4-wheeldrivewithasimplegesture.現(xiàn)場觀眾親手觸發(fā)播放機(jī)關(guān)，參與感加強(qiáng)產(chǎn)品體驗(yàn)。觀眾轉(zhuǎn)動旋鈕，觸發(fā)播放3種不同風(fēng)格視頻片，體現(xiàn)C4Aircrosss一個(gè)動作輕松、自由轉(zhuǎn)換驅(qū)動，適應(yīng)不同路況。設(shè)計(jì)方案-商
10、場展示（互動游戲）FLASH動畫使用步驟（觸摸屏應(yīng)用）FLASHusestep(touchscreenapplications)Step1Step2Step3Step4Step5StandbyScreenSlidetheknobtomakeVideoshowWhenvideofinished,Retunetothe-TouchscreenintoachoiceandstartthereturntotheselectStandbyScreenifthevideoselectcorrespondingvideo.screen.thereisnooperation
11、screen.within1min.設(shè)計(jì)方案-商場展
