一汽集團在俄羅斯整車市場的營銷策略研究

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1、天津大學碩士學位論文一汽集團在俄羅斯整車市場的營銷策略研究姓名：張腸申請學位級別：碩士專業(yè)：企業(yè)管理指導教師：王媛20080501ABSTRACTCrcatingintcrnationa1andcompctitivcautomobilccntcrpriscstoadapttothetrcndofautomobileindustryinternationalization,istheonlywaytobcadoptedfordevc1opmcntofChina'automobi1eindustrydOnthebasisofrealizingMmi11ionsof

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7、opportunityexport"to"stratcgicexpoFt”.andrcplacinggenera1tradeby,5tcchnologyandcapita1cxporKEYWORDS.FAWgroup,RussianCBU^market,MarkeLingenviroment,MarketingStrategies獨創(chuàng)性聲明本人聲明所呈交的學位論文是本人在導師指導下進行的研究工作和取得的研究成果，除了文中特剎加以標注和致謝之處外，論文中不包含其他人已經發(fā)表或撰寫過的研究成果，也不包含為獲得云洼太堂或其他教育機構的學位或馮使川過的材料。與我一同工

8、作的同志對本研究所徽的任何貢獻均已在論