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1、<<<豪宅營銷中國豪宅·營銷解碼專題報告1<<<豪宅營銷目錄Contents第一章豪宅營銷的特點及趨勢.......................................................................................81.1定義豪宅營銷..............................................................................................................81.1.1
2、豪宅客戶：行為低調(diào)，不善于張揚.............................................................81.1.2豪宅營銷：解決諸多矛盾的整合式小眾營銷...........................................101.2豪宅賣點表現(xiàn)............................................................................................................1
3、31.2.1地段賣點.......................................................................................................141.2.2景觀賣點.......................................................................................................171.2.3產(chǎn)品賣點..........................
4、.............................................................................191.2.4服務(wù)賣點.......................................................................................................211.3豪宅營銷的特點.............................................................
5、...........................................231.3.1營銷宗旨：“我有”→“你要”.................................................................231.3.2營銷手法：從“實”→“虛”...............................................................251.3.3客戶策略：叫賣模式→探尋模式...............................
6、............................271.3.4核心價值點：貨幣價值導(dǎo)向→心理價值導(dǎo)向...........................................291.4豪宅營銷趨勢............................................................................................................301.4.1更注重圈子文化..................................
7、.........................................................301.4.2服務(wù)增值將得到提升...................................................................................311.4.3豪宅文化逐步形成.......................................................................................33第二章高
8、效的豪宅營銷推廣策略...............................................................................352<<<豪宅營銷2.1目標(biāo)客戶群.............................................
