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1、ABSTRACTInternetvideoindustryiscurrentlyinthecontinuoustechnicalinnovation,contentofsubversionandindustryintegrationbackground.AdvertisingasthesignificantprofitablewayofInternetvideoindustry,itseffectneedsfurtheroptimization.Thispaperadvocatesthattheopt
2、imizationofadvertisingstrategiescanpromotethenetworkvideoadvertisingeffects,basedonthestudyofdomesticandinternationalrelatedbooks,documents,reportsandaccumulation，reflectioninthepractice.Besides,thispaperputsforwardanoptimizationstrategyofpracticalnetwo
3、rkvideoadvertisingcommunicationeffect,afterstudyingthekeyfactorsaffectingthenetworkvideoadvertisingeffectandtherelatedcommunicationtheories.Thestudyoffersawayoutofthepaststudy,beginswiththepracticaloptimizationstrategy,providesdirectionfornetworkvideoad
4、vertising,andprovidesatheoreticalguidanceandreferencefortheactualoperationofnetworkvideoadvertisingindustry.Followingthediscoveryproblem,analysisproblem,solvetheproblemofpath,thispaperisdividedintofiveparts:first,introduction,basedonthetheoreticalstudya
5、ndpracticeneed,explainwhystudythisissueandwhyuseoptimizationstrategytostudy,getaconclusion:fromtheperspectiveofstrategyofhowtoenhancetheeffectofadvertisingwillbetheunique,creative,necessaryresearchdirection.Second,clarifythenetworkvideoadvertisingdevelo
6、pmentpresentsituationandeffectproblems.Third,analysisthemainfactorsinfluencingtheeffectofnetworkvideoadvertisingistheaudienceandmediacontent.Forthpart,aswellasthemainbodyofthispaper,putforwardthedetailedoptimizationstrategyfornetworkvideoadvertisingcomm
7、unicationeffect.Thelastpartissomethinkingandsuggestions.KeyWords:InternetVideoAdvertisement;AdvertisingEffects;OptimizationStrategyII目錄摘要....................................................................................................................
8、........IABSTRACT......................................................................................................................II目錄..........................................................................................
