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1、UnitEightCrisisManagementWhatiscrisismanagement?Whatarethekeystoeffectivequalitycrisismanagement?Casestudy:TylenolUniteightPara.MainTopicsPara.1-7themismanagementofToyota’squalitycrisisshapedbyJapanesecorporateculturePara.8-12thesocial,economicandpoliticalstatusofJapanrelatedtoToyota’squalitycrisi
2、sPara.13-19suggestionsabouthowToyotashouldcopewithqualitycrisisUniteight1.InJapan,thereisaproverb,“Ifitstinks,putalidonit.”(Line1,Para.1)Ifasituationoraproblemarises,seektocoveruporfudgethefacts.UniteightCrisismanagementdoesnotgetanymorewoefulthanthisandthecostofthisbunglingsofar…isonlyadownpaymen
3、tonthefinaltally.(Line2,Para.2)…isonlyaninitialportionofthetotalamountintheend.Uniteightloom(Para.2)v.hangover,asofsomethingthreatening,dark,ormenacingsynonyms:emerge,appearexample:Nationalself-confidencehasbeenflaggingunderthethreatofloomingrecession.Uniteightcompanieshaveshortchangedtheircustome
4、rsbyshirkingresponsibilityuntiltheaccumulatedevidenceforcesbelateddisclosureandrecognitionofculpability.Paraphrasecompanieshavetreatedtheircustomersunfairlybyavoidingresponsibilityuntilanincreasingamountofevidenceobligesthemtomakeadelayedmoveofrevealingthetruthandconfessingtheirfault.Uniteightthec
5、ostsofsuchnegligencearelowinJapanwherecompensationforproductliabilityclaimsismostlyderisoryornon-existent.Translation在日本，產(chǎn)品責(zé)任的賠償數(shù)額低的可憐或根本沒(méi)有賠償，因此，為這種疏忽付出的代價(jià)是很低的。UniteightWhyisthecaseofbloodcontaminationofpharmaceuticalcompaniessaidtobe“oneglowingexceptiontothisparsimoniousrecord”?Inmostcasesofquali
6、tycrises,Japanesecompanieshabituallythinklightlyoftheircustomersbyshirkingtheirresponsibilitiesandthecostsofsuchbelittlementandnegligencearelow.Butdrugcompanyexecutivespaiddearlyforsellingtaintedblood:arathergeneroussettlementofcompensationandanabjectapology.UniteightWhatculturalinclinationscanJap
7、an’snegligenceofcrisismanagementbeascribedto?(para.6-7)First,owninguptoproductdefectsposesthreatstocorporateface,especiallyforsuchahigh-statuscompanyasToyotainanationobsessedwithcraftsmanshipandquality.Secondly,d
