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1、國際貿(mào)易實(shí)務(wù)ppt1UnitOneEstablishingBusinessRelationsI.Teachingaimsandrequirements:wheretogettheinformationaboutforeignfirmsthestepsinestablishingbusinessrelationshowtowritelettersaboutestablishingbusinessrelationsusefulwordsandexpressionsinestablishingbusinessrelations2.Fromwhatsource
2、scanweobtaininformationaboutforeignfirms?BanksChambersofCommerceinforeigncountriesTradeDirectoryChineseCommercialCounsellor’sofficeinforeigncountriesBusinessHousesofthesametradeAdvertisements,exhibitionsorfairsTheinternet3.Whatarethestepsinestablishingbusinessrelations?Firstly,g
3、etthenamesandaddressesofthefirmsyouwanttodobusinesswith;Secondly,make“StatusEnquiries”bywritingtoyourbankoranychambersofcommerceorenquiryagencies;Finally,sendaletter(whichisusuallycalled“FirstEnquiry”)oracirculartothefirmconcernedtobuildtraderelationswith.4.Howtowritea“FirstEnqu
4、iry”?Beginbytellingtherecipienthowyougottheirnamesandaddressesorsimplymakeaself-introduction;Stateyourintentionsofdoingbusinesswiththem;Givesomechiefinformationaboutthelinesofyourbusiness;Attimesthereferenceastoyourfinancialpositionandintegrityisalsoadded;Hopeforanearlyreply.5.R
5、epliestothefirstenquiry:Theymustbeprompt,courteousandcompletesoastocreategoodwillandleaveagoodimpressiononthereader----thefirmyouwilldobusinesswith.IV.StudyoftheSpecimenLetters:PleasegooverLetterOneandthenanswerthefollowingquestions:1.Inwhatletterstyleisthisletterwritten?2.Whowr
6、oteit?TheBuyerortheSeller?Why?3.What’sthemainideaofthisletter?IV.StudyoftheSpecimenLetters:A.UsefulWordsandExpressions:1.withreferenceto:referringto關(guān)于2.toenterinto/buildup/establishtrade/businessrelations/relationshipswithsb.與某人建立貿(mào)易/業(yè)務(wù)關(guān)系3.linen.（釋義及用法見后）4.incompliancewith:inacco
7、rdancewith按照，符合，與…相一致5.incompliancewithyourrequest:按照你方要求A.UsefulWordsandExpressions:同義短語：asrequestedatyourrequestasperyourrequest6.forsb.’reference供某人參考（用法見后）7.tomeetsb.’sinterest使某人感興趣8.specificenquiry具體詢價9.tofurnishsb.withsth.向某人提供某物10.theconclusionofbusiness/adeal/adealing/a
8、transaction成交B.Studyofprofessionalwords:linen.1
