資源描述：
《an analysis of advertising language》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、AnAnalysisofAdvertisingLanguage??????????????AcknowledgementsHereandnow,Iextendmysincerethankstoallthosewhohavehelpedmetomakethisabetterthesisthanitwouldotherwisehavebeen.Amongthem,IwouldliketoshowmyheartfeltthanksandenormousgratitudetoProfessorXiYaxian,mysupervisor,forherinsightfulgu
2、idanceandearnesthelpallthroughthesearching,analysisandpaper-writingstages.Ireallyappreciateherpainstakingperusalofthisthesisandvaluablecounselfortheadvanceinit.Andithasbeenagreatprivilegeandpleasuretoworkwithandlearnfromher.Inaddition,theauthoralsowantstoextendherthankstoalltheteacher
3、sattheLanguageSchool,especiallyProfessorLuNaisheng,whoseenlighteninginstructionandinsightfultheoryhaveguidedmethroughthepastthreeacademicyearsandallthewaytothecompletionofthisthesis.Finally,Iwouldliketothankallofthepeoplewhohavegivenmeloveandsupport.Itisapleasuretodedicatethisthesisto
4、themall.????????????????????????????????????????Contents內(nèi)容提要………………………………………….………………………………1Abstract……………………………………………..……………………………..2?ChapterIIntroduction1.11.1?Background………………………………….….……………………………..11.21.2?PreviousStudies……………………………….……………………………...11.31.3?SourcesandMethodology……………………
5、.………………………………31.41.4?OverviewofAdvertising……………………….……………………………..3?ChapterIIAdvertisingElements2.1Headline.…………………...………..…….….………………………….……72.1.1DefinitionoftheHeadline.……….………..…………………………….…..72.1.2FunctionoftheHeadline..…………….…….……………………………….82.2BodyCopy…………………………………….………………………………8
6、2.2.1DefinitionoftheBodyCopy.……………….…………………….....………92.2.2CategoriesintheBodyCopy………………………………………………..92.3Slogan....…………………………………..………………………………….122.3.1DefinitionoftheSlogan..…………………………………..….……...……122.3.2SyntacticFeaturesoftheSlogan..………………………………..………...122.3.2.1ShortSentences…………………
7、……………….….………….………...122.3.2.2EllipticalSentences…………………………………..…………………..132.3.2.3InterrogativeSentences……………………………...….…..……...…….142.3.2.4NegativeSentences………………………………….…….……..………14?ChapterIIIGeneralFeaturesofAdvertisingClaim3.1TheWeaselClaim………………………………………………..……….….163.2TheUnfinish
8、edCla
