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《Stylistic Analysis of Advertising Language 英語(yǔ)畢業(yè)論文》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、StylisticAnalysisofAdvertisingLanguage［Abstract］Withtherapiddevelopmentofeconomy,advertisingismoreandmorein-depthpeople'slives.Inthispaper,itgivesabriefintroductiontothecharacteristicsofadvertisinglanguage.Anditlearnsfromthestylisticpointofview,respectively,inthepron
2、unciation,vocabularyandsyntaxofitsstylisticfeatures.Atthesametime,itproposesanumberofproblemsofadvertisinglanguageinordertohelpEnglishlearnerswithabetterunderstandingofthestylisticfeaturesofEnglishadvertising,andfurtherenhancetheirlevelofreadingcomprehensionandapprec
3、iation.［Keywords］AdvertisingLanguage;Stylistics；StylisticFeatures；AnalysisWiththerapiddevelopmentofeconomy,advertisingisbecomingmoreandmorepopularandin-depthpeople’slives.Wecanseeadvertisingeverywhere,ontelevision,newspaper,magazines,busshell,buildingwall,andsoon.The
4、advertisersoftenmaketheadvertisementsthemosteffectiveinordertosecureanumberofreadersandtocompetewithmanyothersimilaradvertisingmessages.Theyusevariouslinguisticdevicestocatchattention,arousedesire,induceaction,andcontributetowardssatisfaction.[1]Thepaperanalysesthepr
5、onunciation,vocabularyandsyntaxoftheadvertisinglanguagesfromtheviewofstylistics.Theessaymakesuslearnadvertisinglanguagesmoreclearlyandin-depthunderstanding.Throughtheanalysis,itshowsupsomeproblemsofadvertisinglanguages,suchastoomuchdialects,wordsdonotconveytheirideas
6、,languagelong,mundane,andothers.Theessayhelpsuslearnadvertisinglanguagebetter,andfurtherenhancethelevelofreadingcomprehensionandappreciation.Ⅰ.ThecharacteristicsofadvertisinglanguageThereisalwaysadvertisementinourlife,nomatterthelocalonesorthosecomingfromothercountri
7、eshavesomecharacteristics.Whenyouwatchtheadscarefully,youcanfindtheyhavesomecommonalities.Advertisinglanguageisdistinctive,briefandmemorable.Andthemostspecialisthatthepronunciationiseasytocatch.Thosecharacteristicsarethenecessaryelementswhichmakeupadvertisements.1.1D
8、efinitionsofadvertisinglanguageThedefinitionofadvertisinglanguageisthatthelanguageisspecificallyusedinadvertisement.Apieceofconsume
