資源描述:
《pun in advertising english》由會(huì)員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、畢業(yè)論文(設(shè)計(jì))PuninAdvertisingEnglish1.Introduction12.Literaturereviewofpun32.1Thedefinitionandgeneralfeaturesofpun32.2Thepragmaticapproachtoadvertisingpun42.2.1Grice’sfourmaximsofco-operation42.2.2Leech’seconomyprincipleandclarityprinciple52.2.3SperberandWilson’
2、srelevancetheory63.Classificationofpun63.1Homophonicpun63.2Semanticpun83.3Grammaticalpun93.4Idiomaticpun104.Functionsofpuninadvertisements124.1Informationconveying124.2Attentionattracting134.3Makingadvertisementsbrief144.4Makingadvertisementsaesthetic144.5M
3、akingadvertisementspolite155.Variationandderivationofadvertisingpun165.1Classificationofvariationandderivativeinadvertisingpun175.1.1Embeddingpun175.1.2Creatingpun185.1.3Punrelatingwithparody185.2Effectsofvariationandderivative196.Translationofadvertisingpu
4、n216.1Literaltranslation216.2Freetranslation226.3Combinationofliteraltranslationandfreetranslation237.Conclusion24References251.IntroductionWiththedevelopmentofsocietyandeconomy,advertisementshavebeeninfiltratingthrougheveryfieldofthesocietyandhavebecomeone
5、oftheessentialpartsinpeople’slife.Nomatteritisbusinessadvertisementornon-profit25畢業(yè)論文(設(shè)計(jì))advertisement,advertisementmakingisacomprehensiveart.Thisartneedsmuchmoreskillsandtechniquesthanotherartsdo,foritisthecombinationofsociology,aesthetics,psychology,marke
6、ting,acoustics,literatureandlinguistics.Thegoalofadvertisementsistodrawconsumers’attentionandtoinspiretheirdesiretoconsume.Togetaudiences’attentiontomaketheirproductsbest-sellers,advertisersshouldwellequiptheiradvertisinglanguagewithmemoryvalue,attentionval
7、ueandreadability.Toachievetheabovevalues,differentkindsofrhetoricalmethodsareoftenusedinadvertisingEnglish.Withtheuseoftherhetoricaldevices,advertisementsaremorealive,aestheticandemotional.Punistherhetoricaldevicemostoftenusedinadvertisementsbyadvertisers.T
8、ogettoknowmoreaboutpuninadvertisingEnglish,literaturereviewandpracticalapplicationareanalyzedinthefollowing.Thedefinitionandthepragmaticapproacharecontainedintheliteraturereview.Differentlinguistsholdd