大世界商業(yè)中心項(xiàng)目初步營(yíng)銷策劃建議書(shū)

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1、大世界商業(yè)中心項(xiàng)目初步營(yíng)銷策劃建議書(shū)大世界商業(yè)中心項(xiàng)目初步營(yíng)銷策劃建議書(shū)SelectionParagraphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPointselectionParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesTSelectionP

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4、neSpacingLinesToPoctionParagra大世界商業(yè)中心項(xiàng)目初步營(yíng)銷策劃建議書(shū)目錄第一章項(xiàng)目提案的原則及思路8第二章項(xiàng)目分析9一、某縣房地產(chǎn)市場(chǎng)分析9二、項(xiàng)目地塊價(jià)值分析11三、項(xiàng)目SWOT分析123.1總表123.2項(xiàng)目?jī)?yōu)勢(shì)分析（S）133.3項(xiàng)目劣勢(shì)分析（W）163.4項(xiàng)目機(jī)會(huì)分析（O）173.5項(xiàng)目威脅分析（T）19SelectionParagraphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPointselectionPa

5、ragraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesTSelectionParbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbbagraphFoLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPointse11

6、111111111111111111111111111111lectionParagraphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPoctionParagraphFormatLineSpaci2222222222222222222222ngLinesToPoints2SelectionParagraphFormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesTo

7、PointselectionParagraphFccccccccccccccccccccccccccccccccccccccccccccccccccccccccormatLineSpacingLinesToPointsSelectionParagraphFormatLineSpacingLinesToPoctionParagra大世界商業(yè)中心項(xiàng)目初步營(yíng)銷策劃建議書(shū)第三章項(xiàng)目定位21一、項(xiàng)目市場(chǎng)定位211.1市場(chǎng)定位理念211.2市場(chǎng)定位：21二、項(xiàng)目形象定位222.1形象主題定位：222.2支持點(diǎn)：222.3項(xiàng)目名稱建議23三、項(xiàng)目功能定位233.

8、1商場(chǎng)的商品定位及功能定位233.2商品定位253.3功能定位25四、商場(chǎng)目標(biāo)客戶定位264.1租賃使用商場(chǎng)的目標(biāo)群分析2