data mining cookbook (sas program) - modeling data for marketing, risk, and customer relationship management

data mining cookbook (sas program) - modeling data for marketing, risk, and customer relationship management

ID：14201095

大小：5.70 MB

頁數(shù)：429頁

時間：2018-07-26

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1、TEAMFLY?Team-FlyPageiiiDataMiningCookbookModelingDataforMarketing,Risk,andCustomerRelationshipManagementOliviaParrRudPageivPublisher:RobertIpsenEditor:RobertM.ElliottAssistantEditor:EmilieHermanManagingEditor:JohnAtkinsAssociateNewMediaEditor:BrianSnappTextDesign&Composition:ArgosyDesi

2、gnationsusedbycompaniestodistinguishtheirproductsareoftenclaimedastrademarks.InallinstanceswhereJohnWiley&Sons,Inc.,isawareofaclaim,theproductnamesappearininitialcapitalorALLCAPITALLETTERS.Readers,however,shouldcontacttheappropriatecompaniesformorecompleteinformationregardingtrademarks

3、andregistration.Copyright?2001byOliviaParrRud.Allrightsreserved.PublishedbyJohnWiley&Sons,Inc.Nopartofthispublicationmaybereproduced,storedinaretrievalsystemortransmittedinanyformorbyanymeans,electronic,mechanical,photocopying,recording,scanningorotherwise,exceptaspermittedunderSection

4、s107or108ofthe1976UnitedStatesCopyrightAct,withouteitherthepriorwrittenpermissionofthePublisher,orauthorizationthroughpaymentoftheappropriateper-copyfeetotheCopyrightClearanceCenter,222RosewoodDrive,Danvers,MA01923,(978)750-8400,fax(978)750-4744.RequeststothePublisherforpermissionshoul

5、dbeaddressedtothePermissionsDepartment,JohnWiley&Sons,Inc.,605ThirdAvenue,NewYork,NY10158-0012,(212)850-6011,fax(212)850-6008,E-Mail:PERMREQ@WILEY.COM.Thispublicationisdesignedtoprovideaccurateandauthoritativeinformationinregardtothesubjectmattercovered.Itissoldwiththeunderstandingthat

6、thepublisherisnotengagedinprofessionalservices.Ifprofessionaladviceorotherexpertassistanceisrequired,theservicesofacompetentprofessionalpersonshouldbesought.Thistitleisalsoavailableinprintas0-471-38564-6FormoreinformationaboutWileyproduct,visitourwebsiteatwww.Wiley.com.PagevWhatPeopleA

7、reSayingaboutOliviaParrRud'sDataMiningCookbookIntheDataMiningCookbook,industryexpertOliviaParrRudhasdonetheimpossible:Shehasmadeaverycomplexprocesseasyforthenovicetounderstand.Inastep-by-stepprocess,inplainEnglish,Oliviatellsushowwecanbenefitfrommodeling,andhowtogoaboutit.It'slikeana

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