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1、跨境電商與跨境物流協(xié)同策略研究摘要：跨境電商與跨境物流發(fā)展過程存在諸多不協(xié)同，主要表現(xiàn)在能力協(xié)同缺乏、利益互信協(xié)同機制缺乏、跨境物流網(wǎng)絡系統(tǒng)協(xié)同缺乏、跨境電商與逆向物流協(xié)同缺乏以及跨境電商與傳統(tǒng)外貿(mào)協(xié)同缺乏等諸多方面。跨境電商與跨境物流協(xié)同水平直接影響整個跨境電商生態(tài)系統(tǒng)經(jīng)營成效，因而促進二者協(xié)同發(fā)展，解決諸多協(xié)同缺乏的困境，成為當今跨境電商、跨境物流實踐發(fā)展與理論研究亟待解決的問題之一。對跨境電商與跨境物流協(xié)同現(xiàn)存研究成果進行總結，提出跨境電商與跨境物流協(xié)同機理，分析二者協(xié)同現(xiàn)狀與網(wǎng)境。在此基礎上，從健全政府支撐服務體系、完
2、善利益互信協(xié)同機制、優(yōu)化跨境電商與逆向物流協(xié)同、推動跨境電商與傳統(tǒng)外貿(mào)協(xié)同以及促成各子系統(tǒng)、多方主體協(xié)同等多方面提出協(xié)同策略建議。本文采集自網(wǎng)絡，本站發(fā)布的論文均是優(yōu)質(zhì)論文，供學習和研究使用，文中立場與本網(wǎng)站無關，版權和著作權歸原作者所有，如有不愿意被轉載的情況，請通知我們刪除己轉載的信息，如果需要分享，請保留本段說明。關鍵詞：跨境電商；跨境物流；協(xié)同機理；協(xié)同困境；協(xié)同策略中圖分類號.?F713.365.1文獻標識碼.?AAbstract：Therearelotsofsynergydilemmasduringthedevel
3、opmentprocessofcross-borderE-commerceandcross-borderlogistics,whichmainlymanifestinthelackofsynergyintermsofability,mutualinterestandtrustmechanism,cross-borderlogisticsnetworksystem,cross-borderE-commerceandreverselogistics,aswellasthelackofsynergyincross-borderE-c
4、ommerceandtraditionalforeigntrade.Thelevelofsynergyofcross-borderE-commerceandcross-borderlogisticsplaysanimportantroleinthebusinessperformanceofthewholecross-borderE-commerceecosystem.Thereby,topromotethecollaborativedevelopmentofthetwoandfindthewaystosolvethesyner
5、gydilemmas,becomeoneoftheurgentproblemstobesolvedinpracticaldevelopmentandtheoreticalresearchofcross-borderE-commerceandcross-borderlogistics.Thearticlesummarizestheexistingresearchresultsofcross-borderE-commerceandcross-borderlogistics,proposesthesynergymechanisman
6、danalyzesthesynergycurrentsituationanddilemmaofthetwo.Onthisbasis,weputforwardrecommendationsforthesynergystrategicsfromfiveaspects,whichincludeimprovinggovernmentsupportservicesystem,enhancingthebuildingofthemutualinterestsandtrustmechanismofsynergy,optimizingthesy
7、nergymechanismofcross-borderE-commerceandreverselogistics,promotingthesynergyofcross-bordersynergyofvarioussubsystemsaswellasthemultipartitesubjectofsynergy.Keywords:cross-borderE-commerce；cross-borderlogistics；synergymechanism；synergydilemma；synergystrategyo引言據(jù)艾媒咨詢
8、研究報告，2016年我國進出口跨境電子商務（以下?稱“跨境電商”）整體規(guī)模達到6.3萬億元，同比增長23.4%,而至2018年預計將達8.8萬億元?？缇畴娚痰目焖侔l(fā)展促進Y跨境物流的迭代升級，而高效的跨境物流系統(tǒng)則成為跨境電商的有力保障，二者有著復雜而動態(tài)的關系體系?？缇畴娚?/p>
