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1、西南交通大學(xué)碩士學(xué)位論文廣州番禺某商業(yè)地產(chǎn)項(xiàng)目定位分析姓名：曾書紅申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：譚德慶20070418西南交通大學(xué)碩士研究生學(xué)位論文第1I頁(yè)AbstractAswell。known,thecommercialrealestategetsofftoalatestartinChina．However,witlltherapiddevelopmentofChinesceconomy,therenewalofthecitiesspeedsupSOmuchastoexceedingmajorityofthedevelopedcountries．Pac
2、ingwitllthedevelopmentofthecityexpansion,thecommercialestatedevelopsfast．Butbecausethecommercialestateisasun-risingindustryinChina,itislackofacompleteandsystematictheoryandmethodasaguide．TheChineserealestateisnotwelldevelopedyet，andtherespectivelawandregulationsarenotperfect，what’Smore，
3、theinvestorsdon’tfullybehaveregularly,whichmakesthecommercialrealestatebeingdevelopedandinvestedblindly．Undersuchasocialcircumstance，thethesisaimstocompletelyanalyzeandapproachtheconcept，theCOUrSeofthedevelopment,thecurrentcondition,thestatus，theroleandtheorientingmethodandSOon,andbyrev
4、ealingwhatthecommercialrealestateconfronts，forexample，developingthecommercialestatebythemodeofdevelopingtheresidence，thedevelopmentofthecommercialrealestatebeingrestrictedbecauseoflackoftheprofessionalorganization,theprofessionalbusinesssolicitingchannelnotbeingseriouslytaken,thedesignl
5、aggingbehindthebusinesssolicitation,themarketsystemdemandingtobestrengthenedpromptly,thecitybeingarrangedunballanced，theinvestorhavingtherisksetc，tomakeproposalofcouplesofthecorrespondingtactics，i．e．thecommerceshallbeproperlyinterlinkedwiththerealestate，thedevelopingmodeofthecommercialr
6、ealestateshallbescientific，thethemebusinessshallhighlightthedistinguishingfeatures，andthemarketorientneedstobeledintotheSolicitationinthefirststage，etc．，tofurtherputforwardthatthesuperiordesignplan，theadvisoryteamgroupingallkindsofprofessionals，theprofessionalbusinessteamandthequalified
7、businessmanagementandpromotionorganizationarethenecessarysupporttoaccuratelyorientthemarketforthecommercialestatedevelopers．ThearticleemploystheclassicalSWOTandanalyzesthemarketorientationforthecasefromtheaspectsofitsOWi"ladvantages，thesurroundingenvironment,西南交通大學(xué)碩士研究生學(xué)位論文第1II
