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1、目錄一、網(wǎng)絡直銷概述...............................................................................................................................31.1網(wǎng)絡直銷的定義......................................................................................................................31.2網(wǎng)絡直銷的特點.................
2、.....................................................................................................31.3網(wǎng)絡直銷的分類......................................................................................................................41.4網(wǎng)絡直銷模式的優(yōu)點...................................................
3、...........................................................41.5網(wǎng)絡直銷企業(yè)網(wǎng)站功能..........................................................................................................5二、整體介紹............................................................................................................
4、...........................52.1課題背景....................................................................................................................................52.1課題意義.......................................................................................................................
5、.............52.3國內外現(xiàn)狀................................................................................................................................6三、PPG和凡客誠品的商業(yè)模式的簡介..........................................................................................6四、PPG和凡客誠品的商業(yè)模式的比較................
6、........................................................................10五、小結.............................................................................................................................................12參考文獻.....................................................................
7、............................................................................121摘要網(wǎng)絡直銷借助互聯(lián)網(wǎng)而不通過其他中間商，將網(wǎng)絡技術的特點和直銷的優(yōu)勢巧妙地結合起來進行商品銷售，直接實現(xiàn)營銷目標，這種模式在很大程度上改變傳統(tǒng)的商業(yè)模式，改變傳統(tǒng)的銷售渠道，相比傳統(tǒng)的營銷方式有著提高溝通優(yōu)勢、減少企業(yè)成本、提高營銷效率和促銷的針對性、提高服務質量、企業(yè)易于控制價格等優(yōu)勢。網(wǎng)絡直銷模式的典型代表
