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1、目錄一、網(wǎng)絡(luò)直銷概述...............................................................................................................................31.1網(wǎng)絡(luò)直銷的定義......................................................................................................................31.2網(wǎng)絡(luò)直銷的特點(diǎn).................
2、.....................................................................................................31.3網(wǎng)絡(luò)直銷的分類......................................................................................................................41.4網(wǎng)絡(luò)直銷模式的優(yōu)點(diǎn)...................................................
3、...........................................................41.5網(wǎng)絡(luò)直銷企業(yè)網(wǎng)站功能..........................................................................................................5二、整體介紹............................................................................................................
4、...........................52.1課題背景....................................................................................................................................52.1課題意義.......................................................................................................................
5、.............52.3國(guó)內(nèi)外現(xiàn)狀................................................................................................................................6三、PPG和凡客誠(chéng)品的商業(yè)模式的簡(jiǎn)介..........................................................................................6四、PPG和凡客誠(chéng)品的商業(yè)模式的比較................
6、........................................................................10五、小結(jié).............................................................................................................................................12參考文獻(xiàn).....................................................................
7、............................................................................121摘要網(wǎng)絡(luò)直銷借助互聯(lián)網(wǎng)而不通過(guò)其他中間商，將網(wǎng)絡(luò)技術(shù)的特點(diǎn)和直銷的優(yōu)勢(shì)巧妙地結(jié)合起來(lái)進(jìn)行商品銷售，直接實(shí)現(xiàn)營(yíng)銷目標(biāo)，這種模式在很大程度上改變傳統(tǒng)的商業(yè)模式，改變傳統(tǒng)的銷售渠道，相比傳統(tǒng)的營(yíng)銷方式有著提高溝通優(yōu)勢(shì)、減少企業(yè)成本、提高營(yíng)銷效率和促銷的針對(duì)性、提高服務(wù)質(zhì)量、企業(yè)易于控制價(jià)格等優(yōu)勢(shì)。網(wǎng)絡(luò)直銷模式的典型代表
