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《畢業(yè)論文《中國(guó)轎車對(duì)亞洲市場(chǎng)國(guó)際營(yíng)銷策略分析》》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在工程資料-天天文庫(kù)。
1、HUAWAI吉林華橋外廚語拷淀本科畢業(yè)論文姓名：學(xué)號(hào):1301071011院系：國(guó)際經(jīng)濟(jì)貿(mào)易學(xué)院專業(yè)：國(guó)際經(jīng)濟(jì)貿(mào)易指導(dǎo)教師：二o—年六月中國(guó)轎車對(duì)亞洲市場(chǎng)國(guó)際營(yíng)銷策略分析TheAnalysisofInternationalMarketingStrategyofChineseAutomobiletoAsiaMarket姓名：學(xué)號(hào)：1301071011院系：國(guó)際經(jīng)濟(jì)貿(mào)易學(xué)院專業(yè)：國(guó)際經(jīng)濟(jì)貿(mào)易指導(dǎo)教師：吉林華橋外囪語曇旎JilinHuaQiaoForeignLanguagesInstitute入III:以來，中國(guó)口
2、主品牌汽車獲得了長(zhǎng)足發(fā)展，形成了較完整的汽車產(chǎn)業(yè)體系。政府也通過產(chǎn)業(yè)政策對(duì)汽車產(chǎn)業(yè)進(jìn)行宏觀管理，引進(jìn)技術(shù)、合資經(jīng)營(yíng)，摸索了對(duì)外合作、合資的經(jīng)驗(yàn)，使屮國(guó)自主品牌汽車水平有了較大的提高。因此，我國(guó)引進(jìn)了大量先進(jìn)技術(shù)和設(shè)備，改善了汽車產(chǎn)業(yè)的結(jié)構(gòu)，提高了產(chǎn)品質(zhì)量，為擴(kuò)大汽車產(chǎn)品出口奠定了基礎(chǔ)。隨著汽車工業(yè)的逐漸發(fā)展和經(jīng)濟(jì)的增長(zhǎng)，汽車市場(chǎng)需求也在不斷更新，在市場(chǎng)競(jìng)爭(zhēng)機(jī)制的調(diào)節(jié)下，汽車營(yíng)銷的模式也將隨之更新。論文首先介紹了國(guó)內(nèi)汽車的現(xiàn)狀及開發(fā)亞洲市場(chǎng)的意義。在此基礎(chǔ)上通過亞洲市場(chǎng)的了解，口主品牌汽車企業(yè)必須面對(duì)所處的內(nèi)外
3、環(huán)境、宏微觀環(huán)境以及結(jié)合我國(guó)的特點(diǎn)進(jìn)行分析，從而找到汽車企業(yè)所面臨的機(jī)會(huì)與威脅、優(yōu)勢(shì)與劣勢(shì)，對(duì)汽車企業(yè)實(shí)施危機(jī)管理以及研究相應(yīng)的國(guó)際營(yíng)銷策略，構(gòu)建一套既有理論依據(jù)又具實(shí)踐價(jià)值的危機(jī)管理對(duì)策，以保證汽車產(chǎn)業(yè)的可持續(xù)發(fā)展并對(duì)開發(fā)亞洲市場(chǎng)的國(guó)際營(yíng)銷策略具有重要的現(xiàn)實(shí)意義。關(guān)鍵詞：自主品牌；亞洲市場(chǎng)；國(guó)際營(yíng)銷策略AbstractSinceaccessiontotheWTO,Chineseself-ownedbrandcarhadgrownbyleapsandbounds,formingamorecompletesys
4、temoftheautomobileindustry.Governmentpolicyontheautomotiveindustrythroughtheindustrytocarryoutthemacro-management,technology,jointventures,foreigncooperationinexploringajointventureexperience,sothatthelevelofChineseself-ownedbandcarhasbeengreatlydeveloped.C
5、hina^sautomobileindustrytointroducealargenumberofadvancedtechnologyandequipment,automotiveindustryhasimprovedproductmix,improvedproductquality,toexpandexportsofautomotiveproductslaidthefoundation?Withtheprogressivedevelopmentoftheautomobileindustryandeconom
6、icgrowth,theautomotivemarketdemandsarealsocontinuouslyupdated?Undertheregulationofcompetitioninthemarket,themodeofautomotivemarketingwillbeupdated.ThispaperfirstintroducedthestatusofautomobileathomeandthesignificancetoopenupAsiaMarket.Onthisbasis,self-owned
7、bandcarmustfaceinternalandexternal,macroandmicroconditionandwithdomesticfeaturestoanalyzebyunderstandingofAsiaMarket,thenautomotivecompaniescanfindwhicharefacedopportunitiesxstrengthsweaknessesandthreatstocarryoutcrisismanagementontheautomotivecompaniesandr
8、esearchtherelevantinternationalmarketingstrategyinordertobuildtheoreticalandpracticalvalueofthecrisismanagementstrategy.Sothatthesustainabledevelopmentofautomobileindustryandinternationalmarketingstrat
