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1、....正新雞排廣告推廣策劃方案市場(chǎng)營(yíng)銷策劃案正新雞排廣告推廣策劃方案院（系）經(jīng)濟(jì)管理與法學(xué)學(xué)院班級(jí)12市場(chǎng)營(yíng)銷四班小組成員江惠惠呂宋婷張楚伊學(xué)號(hào)12015131、12015134、12015151參考....第1頁(yè)參考....正新雞排廣告推廣策劃方案目錄前言1企業(yè)背景····················································42廣告推廣目標(biāo)·················································42.1廣告
2、推廣目的············································42.2廣告推廣對(duì)象············································43市場(chǎng)調(diào)查分析················································53.1市場(chǎng)分析··············································53.1.1正新雞排市場(chǎng)環(huán)境分析······················
3、··········53.1.2正新雞排市場(chǎng)前景······································63.1.3營(yíng)銷環(huán)境分析與總結(jié)···································73.2消費(fèi)者分析···············································93.2.1現(xiàn)有的消費(fèi)時(shí)尚·······································93.2.2現(xiàn)有的消費(fèi)者分析················
4、······················93.2.3消費(fèi)者具體觀點(diǎn)分析·····································103.3產(chǎn)品分析·············································123.3.1內(nèi)部分析··········································123.3.2外部分析··········································123.4競(jìng)爭(zhēng)者分析······
5、········································123.4.1潛在競(jìng)爭(zhēng)者········································123.4.2產(chǎn)業(yè)競(jìng)爭(zhēng)者········································124廣告方案策劃···············································134.1廣告目標(biāo)·········································
6、····134.2廣告區(qū)域·············································134.3廣告主題·············································144.4廣告形式·············································145廣告計(jì)劃實(shí)施···············································145.1內(nèi)部方案···················
7、··························145.2外部方案·············································146廣告預(yù)測(cè)效果···············································157廣告預(yù)算····················································158結(jié)束語(yǔ)·················································
8、······179附錄1·······················································17附錄2·······················································19參考....參考....第2頁(yè)參考....正新雞排廣告推廣策劃方案前言現(xiàn)在人們會(huì)利用假日進(jìn)行旅游、聚會(huì)、社交等各種休閑活動(dòng)，這時(shí)小吃往往是人們必會(huì)選擇的美食之一。如果經(jīng)營(yíng)者能充分利用假日的休閑消費(fèi)策劃一個(gè)好的廣告推廣主題，必然會(huì)給企業(yè)帶來(lái)好的
