資源描述：
《正新雞排促銷策劃實(shí)施計劃方案》由會員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫。
1、....正新雞排廣告推廣策劃方案市場營銷策劃案正新雞排廣告推廣策劃方案院（系）經(jīng)濟(jì)管理與法學(xué)學(xué)院班級12市場營銷四班小組成員江惠惠呂宋婷張楚伊學(xué)號12015131、12015134、12015151參考....第1頁參考....正新雞排廣告推廣策劃方案目錄前言1企業(yè)背景····················································42廣告推廣目標(biāo)·················································42.1廣告
2、推廣目的············································42.2廣告推廣對象············································43市場調(diào)查分析················································53.1市場分析··············································53.1.1正新雞排市場環(huán)境分析······················
3、··········53.1.2正新雞排市場前景······································63.1.3營銷環(huán)境分析與總結(jié)···································73.2消費(fèi)者分析···············································93.2.1現(xiàn)有的消費(fèi)時尚·······································93.2.2現(xiàn)有的消費(fèi)者分析················
4、······················93.2.3消費(fèi)者具體觀點(diǎn)分析·····································103.3產(chǎn)品分析·············································123.3.1內(nèi)部分析··········································123.3.2外部分析··········································123.4競爭者分析······
5、········································123.4.1潛在競爭者········································123.4.2產(chǎn)業(yè)競爭者········································124廣告方案策劃···············································134.1廣告目標(biāo)·········································
6、····134.2廣告區(qū)域·············································134.3廣告主題·············································144.4廣告形式·············································145廣告計劃實(shí)施···············································145.1內(nèi)部方案···················
7、··························145.2外部方案·············································146廣告預(yù)測效果···············································157廣告預(yù)算····················································158結(jié)束語·················································
8、······179附錄1·······················································17附錄2·······················································19參考....參考....第2頁參考....正新雞排廣告推廣策劃方案前言現(xiàn)在人們會利用假日進(jìn)行旅游、聚會、社交等各種休閑活動，這時小吃往往是人們必會選擇的美食之一。如果經(jīng)營者能充分利用假日的休閑消費(fèi)策劃一個好的廣告推廣主題，必然會給企業(yè)帶來好的
