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1、---------------------------------------------------------------范文最新推薦------------------------------------------------------廣告英語的語言特點及翻譯策略_英語論文摘要在商品經(jīng)濟高度發(fā)達的今天，廣告已經(jīng)滲透到生活的各個領域,成為生活中不可取代的一部分。廣告英語已經(jīng)發(fā)展成為一種重要的實用文體,有自己獨特的語言特點，并由此產(chǎn)生了與之相對應的翻譯策略。本篇論文首先會介紹廣告的定義和功能作用，然后介紹廣告英語產(chǎn)生的背景。接著會分別介紹和分析廣告英語的語音特點,
2、詞匯特點，修辭特點和句法特點。除此以外，還要介紹廣告英語的翻譯策略，包括直譯法，意譯法，換譯法，和音譯法。最后，本篇論文將會闡述研究廣告英語的語言特色及翻譯策略的意義。9967關鍵詞:廣告英語;語言特色;翻譯策略AbstractWiththecommodityeconomyhighlydevelopedinourmodernsociety,advertising,11/12---------------------------------------------------------------范文最新推薦-------------------------------
3、-----------------------penetratedintoeveryfieldofourdailylife,hasbecomeanindispensablepartofourlife.AdvertisingEnglishhasdevelopedintoanimportantpracticalstyle.Ithasitsowndistinctivelanguagefeaturesandunderthatsituation,thecorrespondingtranslationstrategiescomeintobeing.Firstofall,thispa
4、perintroducesthedefinitionoftheadvertisementanditsfunctionandthenintroducesthebackgroundofadvertisingEnglish.Next,thispaperwillrespectivelyintroduceandanalyzephonological,lexical,rhetoricalandsyntacticfeaturesofadvertisingEnglish.Besides,itwillalsointroducetranslationstrategiesofadvertis
5、ingEnglish,includingliteraltranslation,freetranslation,adaptivetranslationandassociativetransliteration.Last,thispaperwillclarifythemeaningsoftheresearchonlanguagecharacteristicsandtranslationstrategiesofadvertising11/12---------------------------------------------------------------范文最新推
6、薦------------------------------------------------------English.Keywords:advertisingEnglish;languagefeature;translationstrategyContents摘要...iⅡ.DefinitionofAdvertisementandItsFunctionAdvertisingisthenonpersonalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproduct
7、s,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.Withthedevelopmentofeconomy,wecanseeadvertisingeverywheresuchasradio,TV,newspaper,billboardsbuildings,andevenwhenweonthemetrooronthestreet.Itisnoexaggerationtosaythat11/12-----------------------------------------
