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《廣告英語(yǔ)的語(yǔ)言特點(diǎn)及翻譯策略_英語(yǔ)論文》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、---------------------------------------------------------------范文最新推薦------------------------------------------------------廣告英語(yǔ)的語(yǔ)言特點(diǎn)及翻譯策略_英語(yǔ)論文摘要在商品經(jīng)濟(jì)高度發(fā)達(dá)的今天，廣告已經(jīng)滲透到生活的各個(gè)領(lǐng)域,成為生活中不可取代的一部分。廣告英語(yǔ)已經(jīng)發(fā)展成為一種重要的實(shí)用文體,有自己獨(dú)特的語(yǔ)言特點(diǎn)，并由此產(chǎn)生了與之相對(duì)應(yīng)的翻譯策略。本篇論文首先會(huì)介紹廣告的定義和功能作用，然后介紹廣告英語(yǔ)產(chǎn)生的背景。接著會(huì)分別介紹和分析廣告英語(yǔ)的語(yǔ)音特點(diǎn),
2、詞匯特點(diǎn)，修辭特點(diǎn)和句法特點(diǎn)。除此以外，還要介紹廣告英語(yǔ)的翻譯策略，包括直譯法，意譯法，換譯法，和音譯法。最后，本篇論文將會(huì)闡述研究廣告英語(yǔ)的語(yǔ)言特色及翻譯策略的意義。9967關(guān)鍵詞:廣告英語(yǔ);語(yǔ)言特色;翻譯策略AbstractWiththecommodityeconomyhighlydevelopedinourmodernsociety,advertising,11/12---------------------------------------------------------------范文最新推薦-------------------------------
3、-----------------------penetratedintoeveryfieldofourdailylife,hasbecomeanindispensablepartofourlife.AdvertisingEnglishhasdevelopedintoanimportantpracticalstyle.Ithasitsowndistinctivelanguagefeaturesandunderthatsituation,thecorrespondingtranslationstrategiescomeintobeing.Firstofall,thispa
4、perintroducesthedefinitionoftheadvertisementanditsfunctionandthenintroducesthebackgroundofadvertisingEnglish.Next,thispaperwillrespectivelyintroduceandanalyzephonological,lexical,rhetoricalandsyntacticfeaturesofadvertisingEnglish.Besides,itwillalsointroducetranslationstrategiesofadvertis
5、ingEnglish,includingliteraltranslation,freetranslation,adaptivetranslationandassociativetransliteration.Last,thispaperwillclarifythemeaningsoftheresearchonlanguagecharacteristicsandtranslationstrategiesofadvertising11/12---------------------------------------------------------------范文最新推
6、薦------------------------------------------------------English.Keywords:advertisingEnglish;languagefeature;translationstrategyContents摘要...iⅡ.DefinitionofAdvertisementandItsFunctionAdvertisingisthenonpersonalcommunicationofinformationusuallypaidforandusuallypersuasiveinnatureaboutproduct
7、s,servicesorideasbyidentifiedsponsorsthroughthevariousmedia.Withthedevelopmentofeconomy,wecanseeadvertisingeverywheresuchasradio,TV,newspaper,billboardsbuildings,andevenwhenweonthemetrooronthestreet.Itisnoexaggerationtosaythat11/12-----------------------------------------
